Cryptocurrencies and blockchain technology are now well in our lives. Their presence may not be evident to the average citizen, yet they have gained their space and left their marks. Blockchain technology is the kind that came to stay… Several sectors have already integrated it into the services they offer and cryptocurrencies are becoming part of our daily lives even if we do not see it clearly.
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The tourism industry uses cryptocurrencies to accept payments from stakeholders or to pay amounts and commissions to the cooperating businessmen, who offer services to travelers.
Brokerage firms have embraced blockchain technology and exploited it to serve their clients with financial facilities and advice, while their use in trading is now a norm.
The world of commerce has begun to accept payments in cryptocurrencies, whether it’s a simple coffee order at Starbucks or online shopping.
Speaking of online shopping, it is impossible to overlook the various online casino companies that in recent years have shown huge interest in the use of cryptocurrencies. Instead of the traditional way of depositing funds from their clients, the prospect of blockchain is constantly gaining ground since everything is done immediately, safely and transparently.
The same goes for social networking and messaging apps, such as Telegram, which has started developing its own blockchain technology. This ensures the encryption of its services, ensuring that users can have full control over the application and what it can offer them.
The music and the entertainment industry as a whole couldn’t stay out of it all. The influence of the blockchain is so great that several streaming platforms are backing everything up to it, aiming to get the transition through the new era first. A prime example is Muzika, which gives its users access to thousands of artists and millions of songs thanks to blockchain.
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It was therefore expected that the sports industry would also jump in the blockchain/crypto craze since the beginning was already made with some sports management agencies before the traditional clubs would enter. Football took a while to use cryptocurrencies and blockchain unlike other sports, but the whole process is not a complete stranger to the big European clubs.
The blockchain technology has found the space it was looking for in football from the moment young people came into it and looked to the future. Cryptocurrencies have existed for a long time, but in 2020 clubs and fans began using them more than ever, since they understand better the opportunities and possibilities they offer.
Their use has been well placed in the game by Arsenal in England, Bayern in Germany, Juventus in Italy, and Paris Saint-Germain in France.
These teams are, however, just the tip of the iceberg, as the infamous Harunustaspor from Turkey and Watford from England‘s smaller leagues are more forward-thinking.
The way they do is simple: they give their fans the opportunity to gain access to match tickets or the goods sold by the teams, paying safely and confidently using cryptocurrencies rather than traditional currencies.
Last year, Benfica welcomed Leipzig to the Champions League group stages and made available tickets through the UTRUST platform, which accepts payment in cryptocurrencies.
The move found a huge response from fans, who showed that they appreciate innovations. Another important reason why clubs are turning to new technology is the effort they make to have security. With cryptocurrencies, everything is transparent and the big clubs ensure their reputation.
In the new era, even individual stars of world football have entered, always at the urging of their agents and advisers.
For example, Lionel Messi has started a partnership with Sirin Labs to promote the development of blockchain in the field of sport. Thus, it did not take long for a club to create its own cryptocurrency: Juventus has already introduced the digital currency CHZ, while Paris Saint-Germain is very close to creating its own currency.
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