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2026 ASEAN SHOP Opens in Kuala Lumpur to Drive Southeast Asia’s Smart Retail Growth

The touring exhibition brings 400 exhibitors and 40,000 visitors to MITEC Pavilion from September 10 to 12, 2026, targeting a Malaysian retail market set to reach $119.6 billion by 2029.

KUALA LUMPUR, Malaysia. ASEAN SHOP will host its 2026 edition at the MITEC Pavilion in Kuala Lumpur from September 10 to 12, 2026. The event will cover 30,000 square meters, host 400 exhibitors, and draw 40,000 visitors. It runs as one session per year.

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ASEAN SHOP is a professional touring exhibition focused on major Southeast Asian markets. Malaysia pairs a fast-growing economy with digital-ready consumers. The country’s retail market is projected to grow from about $89.7 billion in 2024 to $119.6 billion in 2029, a compound annual growth rate of 5.9 percent. That rate outpaces most regional peers.

The exhibition connects global innovators with buyers across ASEAN. Product categories range from AI-driven payment systems to self-service vending and retail technology.

Exhibits span six professional fields:

  • Vending machines and self-service facilities, including vending machines, accessories, payment solutions, smart retail systems, operation and management tools, and office coffee machines.
  • Payment solutions, including payment systems, devices, commercial AI applications, service scenario solutions, peripherals, and consumables.
  • Asia commercial refrigeration equipment, including supermarket display cases, convenience and specialty store cases, fresh processing and display equipment, back-of-store storage, in-store fresh-keeping equipment, integrated cold chain solutions, and smart control systems.
  • Asia commercial service robots, including complete robotics solutions, reception robots, autonomous retail robots, core components, technical support, and ancillary services.
  • Restaurant supplies, including beverages, coffee, tea, dairy, nuts, dried fruits and vegetables, functional foods, ready-to-eat foods, seasonings, and food service technology.
  • Retail stores, including supermarkets, smart retail technology, unmanned store solutions, store management systems, brand owners, and franchising.
  • Asia commercial display and store fitting, including interior design and fit-out, smart visual merchandising, commercial lighting and display fixtures, retail security, and innovative materials.

The visitor base includes service providers, importers and exporters, manufacturers and processors, large supermarkets, retailers, wholesalers, distributors, grocery stores, cafes, restaurants, media, and government representatives.

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The program features the ASEAN Retail Leaders Summit, where attendees can gain strategic insights on the future of retail in the region.

ASEAN SHOP invites suppliers and buyers to join the 2026 edition and connect with the industry shaping smart retail across Southeast Asia.

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