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Trump Media Scales Back Crypto Expansion, Eyes Fusion Merger

Trump Media ends CRO treasury plan, shifts to Crypto.com promotion, API expansion and merger focus.

  • Trump Media & Technology Group (DJT) ended plans for a CRO token treasury venture with crypto.com and Yorkville Acquisition Corp.
  • The company will instead market Crypto.com’s products and expand its API data feed for algorithmic traders.
  • Interim CEO Kevin McGurn cited shifting market conditions and a focus on the proposed merger with fusion firm TAE, expected by year-end.
  • DJT stock rose 3% on Friday, though retail sentiment remains bullish amid a 23% year-to-date decline.

Trump Media & Technology Group (DJT) is stepping back from its aggressive cryptocurrency expansion, including a planned digital token treasury and native prediction market integration, as the company refocuses on its core social network and a pending merger with fusion energy firm TAE. The firm mutually agreed with Crypto.com and Yorkville Acquisition Corp. to dissolve the “Trump Media Group CRO Strategy,” which would have accumulated a large treasury of Crypto.com’s native CRO token. Interim CEO Kevin McGurn told Axios that prevailing market conditions and shifting stakeholder priorities led to the deal’s abandonment. Consequently, Trump Media and Crypto.com are scaling back plans to integrate prediction markets into Truth Social’s infrastructure. Instead, they will enter a marketing partnership to promote Crypto.com’s existing prediction-market tools to Truth Social’s user base. McGurn explained that establishing proprietary back-end exchange infrastructure in a crowded prediction market was an inefficient use of capital. Moving forward, Trump Media sees greater opportunity as a distribution and data partner rather than an operator of financial platforms. The company’s enterprise API business has grown to approximately 10 direct clients, up from about five, primarily high-frequency quantitative trading firms that digest Truth Social activity for algorithmic strategies. McGurn expressed optimism about finalizing the proposed merger with TAE, a nuclear fusion energy company, before year-end. DJT stock rose 3% on Friday, while retail sentiment on Stocktwits was bullish with low message volumes. The stock has lost about 23% year-to-date.

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