- Payment giants VISA, Mastercard, and Stripe are jointly developing a new stablecoin likely pegged to the US dollar.
- Coinbase is also reportedly exploring participation in the platform, potentially creating a major competitor to Tether‘s USDT.
- The stablecoin market, now valued at about $325 billion, is attracting traditional finance as Gen Z drives adoption for daily transactions.
A new stablecoin platform spearheaded by the global payment titans Visa, Mastercard, and Stripe is reportedly poised to launch soon, according to sources familiar with the partnership. This joint venture aims to introduce a cryptocurrency asset, likely pegged to the US dollar, into a market that has become crucial over the last two years.
The same sources also claim Coinbase is looking into the possibility of participating in this stablecoin initiative. Consequently, the consortium could create a formidable new coin capable of competing with Tether’s dominant USDT, which currently holds a $115 billion market share within the overall $325 billion stablecoin sector, according to CoinGecko data. Meanwhile, the cryptocurrency popularity surge is now inching toward new highs as Gen Z has emerged as the most promising users, particularly for daily transactions.
Furthermore, several traditional investment firms and banks are now jumping onto the stablecoin train, with JPMorgan, Bank of America, and UBS working on their own projects. This year, Western Union and SoFi Technologies announced their own entries as well. The move by the payment giants follows strategic acquisitions; Stripe bought stablecoin infrastructure firm Bridge for $1.1 billion in late 2024, while Mastercard acquired BVNK earlier this year and plans to expand always-on stablecoin settlement.
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