- Luck.io, a high-profile Solana-based casino, announced its shutdown on April 24, 2026, after a year of aggressive influencer marketing.
- The project spent up to $500,000 per month paying crypto influencers like Ansem and FaZe Banks to promote it to millions of followers.
- Despite claiming $1.2 billion wagered, the casino faced criticism over its code’s verifiability and undisclosed ties to the older casino Rollbit.
Solana’s once-loudest casino, Luck.io, abruptly shut down on April 24, 2026, after a year of paying influencers up to $500,000 monthly. The team asked players to withdraw funds while praising its own growth in a final statement.
In its closure announcement, the project called itself “the largest and fastest growing on-chain casino” and claimed its concept works. It suggested its technology should “find a new home in the near future.”
However, its massive marketing budget could not withstand the crypto bear market. DL News DeFi/new-solana-based-casino-pays-influencers-500k-per-month/” target=”_blank” rel=”noreferrer noopener”>reported in June 2025 that Luck.io was paying key opinion leaders up to half a million dollars per month.
Influencers like Ansem promised it would be a first for user control and provable fairness. Consequently, the casino’s homepage boasted of $1.2 billion wagered across 286 million lifetime bets.
Meanwhile, critics argued the code was not publicly verifiable. The casino eventually disclosed backers with shared experience at Rollbit.
That older casino saw its daily revenue collapse 90% from a February 2025 peak. Ultimately, the influencer-driven model proved unsustainable for Luck.io.
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