- Users have spent over $15,000 on ignored messages to former Binance CEO Changpeng Zhao on Reach Me platform.
- Zhao has a 63% response rate, charging users 0.8 BNB (approximately $560) per message.
- While users get 50% refunds for ignored messages, Zhao still keeps the other half of payments for messages he doesn’t respond to.
Users of the decentralized messaging platform Reach Me have wasted more than $15,000 sending pay-to-reach messages to former Binance CEO Changpeng Zhao that went unanswered. According to data spotted by The Block’s Editor-In-Chief Tim Copeland, Zhao has ignored approximately 33% of messages sent to him on the platform, where he charges 0.8 Binance Coin (BNB) per text.
The financial impact of these ignored messages is substantial. Based on Zhao’s Reach Me volume, users have paid a total of 144.71 BNB (worth approximately $81,000) to contact him. With his 63% response rate, about $30,000 worth of these communications have been ignored, as reported by Copeland yesterday.
Platform Refund Policy
According to Reach Me’s rules, users receive a 50% refund for ignored messages, meaning half of the $30,000 is returned to senders. However, Reach Me confirmed to Protos that the other 50% still goes to the key opinion leader (KOL) – in this case, Zhao receives around $15,000 for messages he never responded to.
Zhao’s place on the platform’s leaderboard is notable, especially considering the tenth-ranked user on Reach Me has only received about $228 worth of messages, highlighting the significant gap between Zhao and other users on the platform.
Possible Reasons for Non-Responses
Zhao’s selective response pattern may be attributed to his published “communication tips,” a set of criteria he expects users to follow when messaging him. These guidelines explicitly state he doesn’t accept project pitches or vague inquiries.
The former Binance CEO also appears to be occupied with new ventures, serving as an advisor for Pakistan’s Crypto Council and developing a children’s online educational platform. These activities mark a significant shift from his recent legal troubles, which culminated in him pleading guilty to violating the Bank Secrecy Act.
Despite these explanations, the substantial sum spent on ignored messages raises questions about the value proposition of pay-to-reach messaging platforms, especially when high-profile individuals can collect payment without providing the expected service.
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