- Speculation about a McRib return in the UK reportedly fueled excitement among some Bitcoin watchers.
- Crypto analyst Jack McCordic claims past McRib releases have coincided with large Bitcoin Price increases.
- Analysis of past data shows several McRib promotions actually correlated with Bitcoin declines.
- A recent report that triggered the latest speculation was retracted after McDonald’s UK confirmed no current plans to bring back the McRib.
- Despite the hype, Bitcoin’s price rose 13% in the last week, regardless of the McRib rumor.
Reports of the McRib returning to the UK sparked discussion this week after some cryptocurrency enthusiasts tracked potential links between the sandwich’s release and the price of Bitcoin (BTC). The excitement was prompted by an online article, later deleted, claiming the fast-food item would come back this month.
Crypto analyst Jack McCordic, posting as “internbrah” on X, shared a chart suggesting that previous McRib re-launches in the U.S. and UK led to significant increases in the value of BTC. He pointed to years such as 2020, 2023, and a planned 2024 UK release, noting gains of 237%, 71%, and 58% respectively for BTC in months following each release.
However, McCordic’s analysis did not include all relevant events. During the November 2021 U.S. release of the McRib, BTC actually fell by 74%. Further, the article notes that BTC prices have dropped during other recent McRib launches, including a reported decline of 23% in a week after the 2022 U.S. “Farewell Tour” and a 20% drop over five months after a December 2024 promotion.
The initial anticipation was fueled by a now-deleted Dexerto report that incorrectly stated the McRib would return to UK menus on October 16. McDonald’s UK subsequently told Protos the sandwich will not be coming back this month.
It appears the report was based on outdated information from last year regarding a previous announcement of the McRib in the UK. Despite the false alarm, BTC has increased in value by 13% over the past week, showing growth independent of the sandwich’s status.
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