- Alphabet shares fell as the European Commission considered a new fine for Google.
- The Commission is preparing a decision after already issuing a $3.45 billion penalty earlier this month.
- The possible new fine is linked to allegations that Google favored its own search products, such as Shopping and Flights.
- Google restated that its goal is to conclude the debate fairly for all businesses and users in Europe.
- Despite regulatory pressures, GOOGL stock remains near its yearly high, with a 17% rise in the last month.
Alphabet stock dropped on Thursday following reports that European Union regulators are considering imposing a new fine against Google. The European Commission is currently drafting a decision on whether Google will face another penalty, after its recent $3.45 billion fine for prioritizing its online display ad technology and strengthening its AdX service to the disadvantage of other companies and publishers.
The rumored second fine would likely focus on complaints brought in March, which claimed that Google favored its own vertical search engines, such as Google Shopping, Google Flights, and Google Hotels, over competitors. The Commission has not yet disclosed a potential penalty amount. In response, Google reiterated earlier comments from its senior competition director, Oliver Bethell: “While we have invited feedback throughout this process, we now need to bring this debate to an end without the interests of a few being prioritised over the millions of people and businesses in Europe who benefit from Search,” Bethell said.
Since the start of 2025, Alphabet has faced several legal issues and regulatory scrutiny, affecting its stock performance. Year-to-date, the company’s shares have grown by 29%. Following a U.S Department of Justice antitrust decision in early September, GOOGL stock reached a new all-time high.
The stock has also gained momentum after a partnership with Paypal, as PayPal began using Google‘s Artificial Intelligence to develop new shopping experiences. If the European Commission imposes a second fine, GOOGL shares may see a reversal of gains from the last month.
At the time of publication, Alphabet shares are trading near their 52-week high and above their 200-day simple moving average, a technical measure indicating recent price strength. For more analysis on retail investor sentiment, see Why Soaring Retail Investor Confidence Could Move Crypto Markets.
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