- Registrations of Tesla vehicles in the UK dropped by 51% in October compared to the previous year.
- Declines in vehicle registrations were also reported in Spain, the Netherlands, and Nordic countries.
- In the European Union, Tesla‘s registrations fell 18.6% in September and dropped 39% year-to-date, reducing its market share to 1.4% as overall battery-electric vehicle demand increased.
- Tesla‘s global deliveries reached a record 497,099 vehicles in the third quarter, up 7.4% year-over-year, with U.S. buyers making up a large portion of this growth.
- Sentiment among retail investors has turned strongly negative despite a 10% rise in Tesla‘s stock price in 2025.
Tesla recorded a steep drop in UK vehicle registrations in October, with only 495 new cars registered, down from 1,013 during the same period last year. These declines reflected similar trends in Spain, the Netherlands, and the Nordic markets.
In the European Union, Tesla registrations dropped 18.6% to 25,656 in September. Year-to-date, registrations have fallen 39% compared to last year, resulting in a decrease in market share to 1.4%, according to research group New AutoMotive. Despite these losses for Tesla, overall battery-electric vehicle (BEV) registrations across all brands in the EU increased by 20% in September.
The UK’s overall car registrations declined 17.7% to 121,896 units in October. This figure was affected by a large-scale cyberattack on Jaguar Land Rover, which paused UK production for nearly six weeks before partial operations resumed earlier in the month.
Combined data from the EU, European Free Trade Association (EFTA), and the UK showed that Tesla registrations fell 10.5% in September, and 28.5% year-to-date, totaling 173,694 units between January and September. Reuters reported that the drop in demand is linked to increased competition from traditional automakers and Chinese rivals offering newer and more affordable models (source).
Despite the downturn in Europe, Tesla‘s global performance remained strong in the third quarter, with a record 497,099 deliveries — a 7.4% increase from a year ago. This boost was attributed to U.S. customers purchasing vehicles before the expiry of a federal electric vehicle tax credit on September 30.
Retail investor sentiment toward Tesla has shifted to “extremely bearish,” even as the stock logged a 10% gain in 2025.
