- Tesla vehicle registrations dropped sharply across key European markets in October.
- Sweden saw new Tesla registrations fall 89% year-over-year to just 133 units.
- Norway and the Netherlands experienced nearly a 50% decrease in sales, while Spain‘s fell by about a third.
- France was the only notable exception, with registrations up 2.4% in October.
- Despite a strong third quarter in the U.S., Tesla faces continued challenges in Europe due to overall market shifts and increased competition.
Tesla Inc. saw a significant decline in vehicle registrations throughout Europe in October, as demand for electric vehicles weakened in several key markets. This downturn comes despite a record quarter for the company in the United States.
According to Bloomberg, only 133 new Tesla vehicles were registered in Sweden in October, an 89% drop compared to the previous year. Sales also fell nearly by half in both Norway and the Netherlands, with Spain reporting about a 33% decrease. France was the exception, where registrations increased by 2.4%, following a 47% drop there in October 2024. For the first ten months of 2025, Tesla‘s total registrations in France remained down roughly 30%.
A Reuters report noted that Tesla‘s European sales had briefly improved in September, but October’s figures signal ongoing weakness. The prior U.S. sales increase was mainly driven by buyers benefitting from a $7,500 federal electric vehicle tax credit before its expiration at the end of September.
Germany, recognized as Europe’s largest automotive market, saw an overall 38% rise in electric vehicle registrations in the first nine months of 2025. Despite this, Tesla‘s sales in Germany fell 50% during the same period.
In markets like Denmark and Spain, Tesla was overtaken by several Chinese electric carmakers, including BYD, Xpeng, and Zeekr. Despite these challenges in Europe, Tesla‘s stock increased 16% since the start of 2025 and gained 93% in the past 12 months.
