- Tron Inc. is rapidly accumulating its native TRX token as a core treasury asset, with its latest purchase bringing its stake to 679.9 million tokens worth $540 million.
- Crypto mogul Justin Sun publicly endorsed the strategy with a simple “keep going” on X, reinforcing the company’s steady token accumulation during market dips.
- TRX has demonstrated resilience in 2024, down only 1.3% year-to-date, significantly outperforming Bitcoin‘s nearly 19% decline and leading some analysts to view it as a defensive haven asset.
On Wednesday, Nasdaq-listed Tron Inc. solidified its treasury strategy with a fresh $49,000 purchase of 175,507 TRX tokens, drawing a public endorsement of “keep going” from Tron founder Justin Sun on X. This move increases the company’s massive TRX holdings to 679.9 million tokens, valued at approximately $540 million. The firm plans to continue growing its TRX stash to enhance long-term shareholder value, modeling its approach after bitcoin-holding firms like MicroStrategy.
The company announced the acquisition at an average price of $0.28 per token. Consequently, this latest dip buy highlights its commitment to stacking TRX as a primary reserve asset. TRX’s price has retreated from its 2024 peak near 45 cents, yet it has shown notable strength compared to the broader market.
However, TRX has significantly outperformed the market leader this year, declining just 1.3% versus bitcoin’s nearly 19% drop, according to CoinDesk data. This relative outperformance amid broader crypto weakness has led some analysts to view TRX as a defensive haven asset. Meanwhile, Tron Inc. continues to execute its blockchain-integrated treasury strategy with steadfast accumulation.
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