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Strategy CEO defends $80K Bitcoin buy after $60K sale

Strategy CEO defends selling Bitcoin low, buying high, as assets hit $72 billion.

  • Strategy CEO Phong Le defended buying Bitcoin near $80,000 after selling in the $60,000 range, calling it the “right trade.”
  • Le said the company’s balance sheet grew to $72 billion in assets over two months, including $65 billion in Bitcoin and $7 billion in dollar reserves.
  • Alliance Global initiated coverage of Strategy with a ‘Buy’ rating and a $217 price target, citing the firm’s 845,050 Bitcoin holdings.

Strategy CEO Phong Le defended the company’s decision to sell Bitcoin near $60,000 and then buy again near $80,000, describing it as the “right trade” during a Bloomberg interview on Tuesday. Le argued that the firm does not base Bitcoin decisions on price alone, pointing instead to its rapidly strengthened balance sheet.

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Over the past two months, Strategy grew total assets to $72 billion, including $65 billion in Bitcoin and $7 billion in dollar reserves — a 34% increase. Le said this gave the company flexibility to sell MSTR shares at a premium and reinvest proceeds into Bitcoin.

The roughly 7,000 Bitcoin sold — less than 1% of holdings — funded preferred dividends and buybacks, not a retreat from accumulation. Le described the approach as a “two-way strategy”, adding that a company unwilling to sell Bitcoin was not a “true operating” business.

Meanwhile, Alliance Global initiated coverage of Strategy with a ‘Buy’ rating and a $217 price target, noting the firm’s 845,050 Bitcoin holdings represent about 4% of total supply. The analyst expects a Bitcoin bull run over the next six to 18 months as scarcity and regulatory clarity build.

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