- Prenetics added $20 million in Bitcoin to its corporate treasury.
- The company bought 187.42 BTC at an average price of $106,712 per coin using Kraken‘s custody platform.
- Prenetics plans to integrate Bitcoin into its health platforms and may increase its Bitcoin holdings.
- New advisors include crypto industry figures with backgrounds tied to Donald Trump and leading exchanges.
- The company also plans to accept Bitcoin payments and explore yield generation in crypto markets.
Prenetics, a digital health and genomics company listed on Nasdaq, acquired $20 million worth of Bitcoin for its corporate treasury. The company announced the purchase on Wednesday as part of a strategy to expand its digital asset holdings and integrate cryptocurrency into its operations.
Prenetics purchased 187.42 bitcoins at an average price of $106,712 per coin, using Kraken’s custody platform. The move is part of a comprehensive Bitcoin strategy approved by its board, according to an official statement. The company said it is considering additional Bitcoin purchases in the future.
In a statement, Prenetics CEO Danny Yeung described the initiative as the start of “the dawn of a new era” for the intersection of genomics, personalized medicine, and digital assets. Yeung said these domains could “revolutionize” the understanding of health, wealth, and longevity.
Beyond holding Bitcoin, Prenetics plans to generate yield through crypto lending and structured products using institutional-grade tools. The company will also accept Bitcoin payments for its consumer health offerings, creating what it says is an integrated ecosystem from treasury operations to everyday customer transactions.
The company recently raised its full-year 2025 revenue guidance to $80–$100 million and expects to become profitable by the fourth quarter. After the Bitcoin announcement, Prenetics‘ stock surged 23.3% to $9.26.
In support of the new initiatives, Prenetics brought on former OKEx chief operating officer Andy Cheung as a board member. Tracy Hoyos-López, chief of staff for strategic initiatives at Kraken and previously involved in bringing Donald Trump to a major Bitcoin conference, joined as an advisor. Hoyos-López was part of efforts for Trump’s stated plan to establish a U.S. government Bitcoin reserve, as highlighted in this CNBC report.
Decrypt reports that Prenetics is adopting a Bitcoin treasury playbook similar to those used by companies such as Strategy and Metaplanet. The company’s expansion into crypto includes integrating digital assets across treasury management, product offerings, and payment systems.
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