- Nexo has partnered with the Acapulco Tennis Open, a prestigious ATP 500 tournament.
- The event will feature top players like Alexander Zverev, Casper Ruud, and Tommy Paul.
- The partnership aligns with Nexo’s 2025 roadmap to expand in Latin America.
- Latin America saw a 42.5% year-over-year growth in cryptocurrency adoption last year.
- Nexo aims to integrate digital assets into global industries, including sports.
Nexo has officially partnered with the Abierto Mexicano Telcel presentado por HSBC, also known as the Acapulco Tennis Open.
This collaboration marks a significant step towards expanding Nexo’s presence in Latin America and aligns with its mission to provide smart digital asset solutions.
The Acapulco Tennis Open, scheduled from February 24 to March 1, 2025, at Arena GNP Seguros, will feature top-ranked players such as Alexander Zverev, Casper Ruud, and Tommy Paul.
Nexo’s partnership underscores its focus on the Latin American market and its broader goal of integrating digital assets into various global industries, including sports. In the past year, Latin America experienced a 42.5% year-over-year growth in cryptocurrency adoption, making it the second fastest-growing region globally.
In 2025, 95% of Latin American cryptocurrency users plan to increase their holdings, indicating a promising growth landscape.
Supporting the Acapulco Tennis Open is part of Nexo’s 2025 roadmap, which includes initiatives like expanding the availability of the Dual-Mode Nexo Card, enhancing AI-powered innovations, and streamlining cross-border transactions.
Kosta Kantchev, Co-founder and Executive Chairman of Nexo, stated:
“We are grateful to the Acapulco Tennis Open for the opportunity to support a sport that embodies our values of excellence and perseverance at the highest level. This sponsorship is a testament to Nexo’s core belief that wealth creation, like championship success, requires foresight, commitment, and strategic execution. The same attributes that define great tennis players—discipline, long-term thinking, and resilience—are at the heart of Nexo’s offerings.”
Similarly, José Antonio Fernández Celorio, Chief Operating Officer of Abierto Mexicano Telcel presentado por HSBC, expressed enthusiasm for the collaboration:
“Nexo’s partnership with the Acapulco Tennis Open brings together two worlds that thrive on precision, endurance, and long-term strategy. Just as success in tennis is shaped by vision and adaptability, Nexo equips its clients with the tools to navigate market cycles and pursue long-term growth. We’re excited to welcome Nexo to the tennis world as we continue to push the boundaries of excellence in the sport.”
Nexo’s involvement in the Acapulco Tennis Open demonstrates its commitment to making digital assets accessible to mainstream audiences. By supporting a sport that aligns with its values, Nexo aims to build trust and accelerate the adoption of digital assets worldwide. Whether on the tennis court or in the realm of digital assets, success depends on strategy, and Nexo is dedicated to helping its clients achieve long-term growth.
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