- Nexo renewed its title sponsorship of the DP World Tour’s Nexo Championship golf tournament.
- The event will be hosted at Trump International Golf Links in Scotland from August 20-23.
- The tournament’s prize pool increased to $3 million for this year’s event.
Nexo, a crypto wealth platform, has reaffirmed its commitment to sports marketing by extending its title sponsorship of the DP World Tour‘s Nexo Championship, a professional golf tournament set for August 20-23 at Trump International Golf Links in Scotland. The firm’s branding will be “deeply embedded” throughout the event, appearing on tee-boxes, leaderboards, and broadcast positions to reach a “financially active audience.” Consequently, this marks the second consecutive year of Nexo’s sponsorship, with the tournament now boasting a larger $3 million prize pool.
According to Nexo Brand Marketing Manager Konstantin Rangelov, the partnership holds “a special place” as the company’s first-ever title deal. He told Decrypt that the three-year agreement with the tour motivated the renewal, aiming for a bigger role in this “cornerstone event.” Meanwhile, Nexo maintains other sports sponsorships, acting as the official crypto partner for the Australian Open tennis tournament and Argentina‘s national soccer team. However, golf offers a “distinct place” in its portfolio, aligning with the precision and long-term thinking of the sport.
The company will host a hospitality program at the event and track metrics like earned media and broadcast exposure to evaluate the sponsorship’s success. Nexo was previously forced to phase out its U.S. products and services after regulatory issues but later announced plans to re-enter the market using Bakkt“>digital asset trading infrastructure provided by Bakkt. The renewed golf sponsorship underscores its ongoing strategy to engage global audiences through high-profile sporting events.
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