- Netflix shares dropped 9% on October 6, 2025, erasing around $25 billion in market value.
- The stock experienced its worst weekly performance since April 2025 following an online boycott call from Elon Musk.
- The campaign, promoted on X by Musk, led to mass subscription cancellations and increased market volatility.
- Early October saw a combined loss of over $42 billion in Netflix’s market capitalization due to two stock drops in one week.
- The streaming platform’s subscriber numbers and future financial results remain under scrutiny after the viral boycott.
On October 6, 2025, Netflix shares fell by 9%, causing the company to lose about $25 billion in market value. The steep decline came just days after Elon Musk called for a boycott of Netflix on X, urging users to cancel their subscriptions.
The stock closed at $1,153.32, marking its sharpest weekly drop since April of the same year. An earlier slide of 5% on October 3 contributed to a total market cap loss of approximately $42 billion within a week. According to public trading data, this period was especially volatile for Netflix investors.
The drop followed a viral post from Musk, who wrote on X, “Cancel Netflix for the health of your kids.” That message quickly circulated, amassing over 51 million views and sparking a wave of responses across social media platforms. Rising cancellations from subscribers became evident soon after the boycott gained momentum.
Reports show that thousands of users terminated their Netflix subscriptions shortly after the call to action. Analysts and investors are monitoring the developments closely, looking for signs that the decline may be temporary or a sign of deeper risk. With over 200 million followers, Musk’s influence on the streaming platform’s audience and business has become more significant.
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