- Social activity shows investors rotating into memecoins such as PEPE, POPCAT and MOG.
- Dormant meme assets like SHIB and DOGE are showing renewed rallies.
- Interest in real-world asset tokenization (RWAs) is rising, with Solana cited as a key platform.
- Exchange-traded funds (ETFs) are attracting attention as banks prepare crypto ETF offerings.
- These trends were identified from social-volume data and a market update published on January 7, 2026.
According to Santiment‘s January 7, 2026 update, social metrics show crypto investors shifting toward memecoins, real-world asset tokenization and ETFs after recent financial changes. The report used social-volume signals to identify where crowd interest has concentrated in recent market activity.
A Santiment tweet highlighted rising attention to memecoins. 👀 According to social volume data, the crypto crowd’s interests have risen toward: The note listed strong price gains for PEPE, POPCAT and MOG, and pointed to speculative rallies that pushed the meme sector’s market cap higher.
The update also reported that once-dormant meme tokens like SHIB and DOGE are rallying again, suggesting renewed hype in that sector despite broader bearish sentiment. Social commentary appears to be amplifying these rotations as traders seek quick gains.
Institutional demand for tokenized real-world assets is another trend flagged in the update. The report cited growing institutional interest in RWAs and referenced Solana as a main component of the emerging infrastructure for institutional liquidity and diversified crypto exposure.
Finally, the report said ETFs are drawing increased crowd attention as major banks line up to launch crypto ETFs. That development, Santiment noted, may signal a move away from a recent period of low crypto activity and toward renewed market engagement.
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