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Jim Cramer Bullish on Amazon After Morgan Stanley Vintage List Nod

Amazon Gains Momentum: Added to Morgan Stanley’s Vintage Future’s List Despite Slowing Prime Growth

  • Amazon was added to Morgan Stanley’s Vintage Future’s List, a group of 16 companies highlighted for strong risk-adjusted returns over the next year.
  • Analyst Jim Cramer has switched to a positive outlook on Amazon after new research from Morgan Stanley about the company’s investment in in-house chips.
  • Amazon added 5.4 million new U.S. Prime members during its latest Prime Week, but growth missed internal targets by about 106,000 and fell 2% year over year.
  • Amazon stock is trading near its 52-week high and above its 200-day moving average, with a 24% gain in the past year.
  • According to a CNN analyst survey, 94% rate Amazon stock as a “buy” and expect a possible increase to $306 over the next year—a 32.3% return on investment.

Amazon was recently added to the Morgan Stanley Vintage Future’s List for 2026. This list includes 16 mid-sized and large companies that the firm’s Stock Selection Committee chose for expected higher returns over the next year.

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According to CNBC analyst Jim Cramer, this move signals a positive outlook for Amazon, which has already climbed 24% in the last 12 months. After reviewing a new research report by Morgan Stanley’s Brian Nowak, Cramer changed his previous concerns about the company’s cloud business.

During a recent Mad Money episode, Cramer referenced the Morgan Stanley report. He stated, “Take a look at the Morgan Stanley piece today. The most significant piece of research I’ve read in a long time. By Brian Nowak. Who was the skeptic, on the conference call.”

Earlier this month, Amazon stock dipped after the company reported adding 5.4 million new U.S. Prime members ahead of and during Prime Week, held July 8-11. This number was about 116,000 fewer than the same time last year, and roughly 106,000 short of Amazon’s internal goal, as reported by Reuters. This represented a 2% decline from both measures, and the stock fell 2% over the last five days and less than 1% during the past month.

Despite these recent results, analysts believe that Amazon’s inclusion in the Vintage List could encourage renewed interest in the stock. Even though Amazon’s growth has slowed since 2020, with a 25% gain since January 2020, the company’s performance in 2024, especially because of advances in AI, has captured attention in the technology and e-commerce space.

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Currently, Amazon shares are trading near the upper end of their 52-week range and remain above their 200-day simple moving average. CNN analysts largely rate the stock as a “buy.” Out of 71 analysts surveyed, 94% recommend buying it, with the remainder suggesting to hold. Forecasts suggest a potential maximum price of $306 over the next 12 months, amounting to a return of 32.3%.

For reference, CNN’s analyst survey is accessible online. Investors are keeping an eye on Amazon as it continues to feature on key analyst lists amid shifting market conditions.

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