- Google has launched Gemini Enterprise to compete with AI services for larger businesses.
- Gemini Enterprise pricing starts at $30 per user per month, matching the rate of Microsoft 365 Copilot.
- For smaller businesses, the Gemini Business plan is available at $21 per user per month.
- New features include Workbench and prebuilt AI agents for task automation and research.
- Major companies such as Klarna and Mercedes-Benz are integrating Gemini into their platforms.
Google introduced Gemini Enterprise on Thursday, rolling out its latest Artificial Intelligence service for businesses. The new offering is designed to rival products from Microsoft and OpenAI, targeting larger organizations seeking AI-powered productivity tools.
Gemini Enterprise is priced at $30 per user per month for both Standard and Plus plans, according to the company. Smaller firms can opt for Gemini Business, which is offered at $21 per user per month. Launch of the service comes as Google looks to strengthen its position against Microsoft Copilot and OpenAI’s ChatGPT Enterprise.
The company has also introduced a feature called Workbench within Gemini Enterprise, allowing users to coordinate artificial intelligence agents for workflow automation. “It’s about making entire workflows smarter by searching and finding information from all your enterprise documents, applications, email, and chat systems, and automating processes using agents with any of your enterprise applications,” said Google Cloud CEO Thomas Kurian. Additionally, the new prebuilt Google agents can perform functions such as detailed topic research.
Enterprises using Gemini can connect it to multiple platforms, including Google Workspace, Microsoft 365, Salesforce, and SAP. Klarna is utilizing Gemini and Veo for creating lookbooks for shoppers, while Mercedes-Benz is employing Gemini for its virtual assistant to deliver personalized navigation and information for drivers.
Shares of Alphabet, the parent company of Google, showed little change in early Thursday trading. As of the latest data, the company’s Class A shares increased 29% year-to-date and 49% over the past 12 months.
For related updates on the AI infrastructure sector, see CoreWeave CEO addresses AI demand concerns.
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