- Google is integrating AI to enhance Google Finance with advanced research and prediction market data.
- The update includes data from prediction markets Polymarket and Kalshi.
- Users will soon query market predictions in natural language through the Google Finance search bar.
- Initial rollout begins in the coming weeks, granting early access to Google Labs users.
- Prediction markets have gained significant traction, with recent valuations near $9 billion for Polymarket and $5 billion for Kalshi.
Google is upgrading its Google Finance platform using Artificial Intelligence to introduce deep research abilities and integrate data from prediction markets. This new feature will draw on market insights from Polymarket and Kalshi, two leading platforms in the prediction market space. The rollout will occur over the next few weeks, starting with access for Google Labs users.
With these AI enhancements, users can pose questions in natural language in the Google Finance search bar and receive responses based on real-time market predictions. For example, queries like “What will GDP growth be for 2025?” will return current market probabilities and their historical changes, as outlined in the product update.
Prediction markets are platforms where participants trade contracts based on event outcomes; the collective market data reflects the wisdom of crowds regarding future events. The popularity of these markets has surged recently, driven by companies like Polymarket and Kalshi, which have achieved valuations close to $9 billion and $5 billion, respectively. Both became the first officially licensed prediction markets of the National Hockey League (NHL) in October, prompting competition from established wagering firms like DraftKings and FanDuel.
Robinhood, a mobile brokerage platform, has also expanded into prediction markets, partnering with Kalshi to offer trading contracts related to professional and college football, as described here. The company’s CEO noted during a quarterly earnings call that the prediction market sector is “on fire”.
Weekly volumes on prediction markets topped $2 billion recently, with Polymarket leading, especially in sports markets. Although Polymarket faced regulatory challenges in the U.S. in 2022, it acquired a designated contract market (DCM) license earlier this year, allowing it to legally offer services to U.S. residents, as shown in the CFTC filings.
(Disclaimer: The parent company of this article also operates a prediction market platform, Myriad, available at Myriad Markets.)
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