- ETRADE crypto trading will launch in 2026, letting retail customers trade Bitcoin“>Bitcoin, Ethereum“>Ethereum, and Solana.
- The rollout is powered by a partnership between Morgan Stanley and ZeroHash, focusing on security and regulatory compliance.
- Regulatory clarity, supported by the Trump administration, enables major banks to offer digital asset products to retail clients.
- The plan includes not just trading, but also cryptocurrency wallet solutions and expanded asset-allocation features.
- Institutional crypto adoption is rising as the global market nears $3.9 trillion, with Bitcoin and Ethereum accounting for most of the market value.
ETRADE will open cryptocurrency trading to retail customers in 2026, allowing them to buy and sell Bitcoin, Ethereum, and Solana. The move comes as Morgan Stanley teams up with ZeroHash to deliver a platform with greater security and regulatory controls.
According to reports, the collaboration between Morgan Stanley and ZeroHash will begin offering crypto trading in the first half of 2026. Edward Woodford, ZeroHash CEO, explained that increased regulatory clarity now allows banks to provide these services: “Every bank that has a trading or private wealth arm will offer crypto to their customers as a spot contract. In the last year they’ve had the clarity in order to enter the space.”
Regulatory support has played a significant role in making this launch possible. With the Trump administration’s favorable approach to cryptocurrency rules, established financial institutions like Morgan Stanley are able to develop digital asset offerings aimed at retail investors through ETRADE. Jed Finn, head of wealth management at Morgan Stanley, noted: “If you fast-forward it to its logical extreme, the way we interact with money becomes significantly different. For wealth management firms, sitting between the client and this emerging tradfi-DeFi divide, and simplifying the user experience represents a massive opportunity.”
The partnership will also introduce a full cryptocurrency wallet and asset management solution, expanding beyond trading into broader digital investment features. The global cryptocurrency market is currently valued at an estimated $3.9 trillion, with Bitcoin making up about $2.25 trillion and Ethereum holding roughly $506 billion, highlighting growing demand for secure crypto trading platforms.
Additional details mention that the ZeroHash platform will be responsible for powering the backend of crypto transactions, focusing on seamless and compliant user experiences for retail clients engaging with digital assets through ETRADE.
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