- Coinbase rebranded its Wallet to the Base App on July 16, sparking a surge in SocialFi activity.
- Token minting activity on Zora jumped from about 4,000 to over 15,000 per day, peaking at 38,000 mints on July 24.
- Daily trading on Zora rose from 30,000 to more than 150,000 trades, and daily trading volume increased from $1 million to over $6 million.
- The price of the ZORA token increased 440% in one week, and its market capitalization reached more than $200 million.
- Creator earnings on Zora rose sharply, with daily payouts climbing from $1,000 to over $30,000 as over 12,000 unique creators participated.
Coinbase launched a rebrand of its Wallet into the Base App on July 16, which led to a rapid increase in SocialFi (social finance) activity. Following the update, user engagement with Zora—a platform that lets users mint tradable tokens linked to social posts—grew sharply.
According to Dune data, daily token creations on Zora rose from around 4,000 to more than 15,000. Activity peaked at 38,000 mints on July 24. Daily trades increased from 30,000 to more than 150,000, while trading volume exceeded $6 million, up from $1 million before the Base App launch.
The ZORA token price soared 440% within a week, jumping from $0.011 to $0.0615, as reported by CoinMarketCap. The token’s market capitalization rose from nearly $50 million to over $200 million in the same period.
According to Dune, creator payouts tracked this growth. Daily earnings moved up from about $1,000 to more than $30,000. Over 12,000 unique creators joined the platform during this surge, and more than 8,000 Zora Smart Wallets were active each day.
The Base App integrates features like posting, chatting, and one-tap token minting. These tools connect directly to Zora and Farcaster, two decentralized platforms.
This activity reflects rising interest in decentralized apps that combine social networking with blockchain-based finance tools.
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