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Coinbase, Amex Launch Bitcoin Genesis Block-Inspired Credit Card

Coinbase to Launch American Express Card Highlighting Bitcoin’s Genesis and Philosophy, Offering Up to 4% Bitcoin Cashback for Coinbase One Members

  • Coinbase plans to launch a new American Express credit card in the U.S. this fall centered on Bitcoin’s origins.
  • The card features hexadecimal data from Bitcoin’s Genesis Block, referencing the cryptocurrency’s beginning and philosophy.
  • The product will be available only to Coinbase One subscribers and offers up to 4% cashback in Bitcoin, depending on assets held.
  • Cardholders will not have foreign transaction fees and can repay balances using either a bank account or crypto on the platform.
  • Unlike other crypto cards, Coinbase emphasizes Bitcoin’s history and ethos, aiming it at users who identify with decentralized finance principles.

Coinbase will introduce a new American Express credit card in the U.S. this fall, specifically designed for users interested in Bitcoin. The company aims to connect financial services with the roots and values of the Bitcoin movement.

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The card’s design features hexadecimal code from Bitcoin’s Genesis Block, the first block on the Bitcoin network, created by Satoshi Nakamoto on January 3, 2009. This block contained a well-known message from a British newspaper headline: “Chancellor on brink of second bailout for banks.” Coinbase ties the card directly to Bitcoin’s purpose of challenging centralized monetary systems.

The card, called the Coinbase One Amex card, will be limited to paying members of Coinbase One. It provides up to 4% cashback in Bitcoin, with rewards varying based on digital assets stored with Coinbase. There will be no foreign transaction fees, and card balances can be repaid from either linked bank accounts or cryptocurrency holdings. Cardholders will also have access to standard American Express perks, such as exclusive offers and events. According to Coinbase, Bitcoin rewards from spending will not show up on IRS Form 1099 tax reports, though taxes may still apply if the rewards are later sold.

Other crypto credit cards exist, such as the Gemini.com/en-GB/credit-card”>Gemini product launched in 2023, which offers up to 3% cashback in a range of cryptocurrencies. In contrast, Coinbase is positioning its new Amex card as a symbol for those who value Bitcoin’s original philosophy—financial independence, resistance to censorship, and skepticism of traditional banking.

Technical details on the card, such as the use of hexadecimal code, are included to highlight Bitcoin’s digital origins. In blockchain, a “coinbase transaction” is the first transaction in a block, through which new bitcoin is generated and awarded to miners. By including these elements in both name and design, Coinbase seeks to attract users who see themselves as part of Bitcoin’s ongoing story.

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