Amazon launches Alexa.com web AI chat with shopping, devices

The early access product lets users type or speak to Alexa+, generate images from prompts, upload documents, set reminders, and manage household notifications. It also supports shopping workflows, including reviewing, updating, and completing purchases, and can handle orders from Amazon Fresh and Whole Foods while maintaining context across the Alexa app, Echo devices, and desktop browsers.

Users can control connected devices such as Ring cameras, lighting, and thermostats directly from the browser and can view camera feeds. Amazon said the interface carries conversational context across devices and integrates with tens of thousands of services and devices to provide broader functionality.

Last year Amazon began a limited preview of Alexa+ and partnered with Anthropic, the developer of Claude, to help power the generative AI features. Amazon said in a statement that “Alexa+ has evolved rapidly since it launched nine months ago… What we’ve learned is simple: customers want Alexa wherever they are.”

The company described its approach as “model-agnostic” and affirmed its privacy stance. An Amazon spokesperson said, “We design Alexa+ the same way we approach building any product—we aim to create something customers will love while also protecting their privacy and security. Customers can review their interactions, including shared attachments, voice recordings, and web activity, and use the Alexa Privacy dashboard to control their most important privacy settings.” Access to Alexa.com is currently limited to Alexa+ Early Access users, and no timetable for wider availability was given.