- Walmart launches “Walmart Deals Week,” a six-day event, to compete with Amazon Prime Day.
- The event offers both online and in-store deals, enhancing shopper flexibility.
- Walmart reported $121 billion in e-commerce sales for fiscal 2025, while Amazon posted $247 billion.
- Early data shows Amazon Prime Day spending fell 14% compared to 2024’s first four hours.
- Walmart‘s stock has risen 7.7% in 2025, outpacing Amazon‘s 1.2% gain.
Walmart has started its “Walmart Deals Week,” a six-day sales event designed to challenge Amazon‘s Prime Day. The sale began as Amazon‘s Prime Day got underway and features both online and in-store promotions. The event lasts two days longer than Amazon‘s Prime Day and aims to attract customers looking for broader shopping options and improved convenience.
In recent years, Walmart has expanded its e-commerce reach. The company announced $121 billion in online sales for its 2025 fiscal year, with 8.3 billion items delivered the same or next day. By comparison, Amazon posted $247 billion in net sales from its online stores alone. Walmart continues to focus on closing this gap by introducing initiatives like Walmart+ and investing in delivery speed.
Mizuho analyst David Bellinger noted, “Amazon’s probably your first choice to search for stuff, but then you price compare. That could be hurting Amazon, as spending is reportedly down 14% in the first four hours of the first day.” Walmart emphasized that providing both online and physical store deals gives customers more flexibility and said its app and AI-powered website help shoppers find needed products faster.
According to Yahoo Finance’s Brooke DiPalma, “The top side here is that Walmart Plus subscription is far lower than Amazon Prime. Also, they’re offering that half off right now. And so it could entice customers. That’s ultimately what Walmart wants here. They want to take the eyes away from Amazon.”
Although there are other competitors in the e-commerce sector, such as Costco and Target, Walmart and Amazon remain the main rivals. As the sale kicks off, Walmart‘s stock trades near its yearly high and above its 200-day simple moving average. Year-to-date, Walmart has outperformed Amazon in the stock market, but it seeks further progress in the e-commerce space with promotions like this week’s event.
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