- The 2025/26 UEFA Champions League features a record 48 crypto sponsors.
- Out of 36 participating clubs, 24 have at least one crypto sponsorship.
- crypto.com holds a three-year deal to sponsor the Champions League and UEFA’s Super League.
- Mastercard also sponsors the tournament and expands crypto services through partnerships and an acquisition.
- UEFA faces a $23 million lawsuit over alleged theft of the competition’s format and ongoing legal issues involving Real Madrid.
The 2025/26 UEFA Champions League has become the most crypto-supported tournament to date, with 48 crypto sponsorships linked to its 36 competing clubs. The season started in mid-September and will continue through January 28, followed by knockout rounds.
Among the 36 clubs, 24 have at least one cryptocurrency-related sponsor. Crypto.com serves as the official league sponsor under a three-year agreement covering both the Champions League and UEFA’s Super League. Although the exact amount was not disclosed, a previously planned 2022 deal between UEFA and Crypto.com was valued at nearly $500 million.
In addition to Crypto.com, Mastercard is an official tournament partner. It has introduced crypto-friendly credit and debit cards for exchanges such as Binance, Nexo, and Gemini. Mastercard is also finalizing the acquisition of crypto infrastructure company Zerohash in a deal potentially worth up to $2 billion.
The current Champions League group phase sees teams like Arsenal, Paris Saint-Germain, and Bayern Munich leading their group stages, while Ajax, Kairat, and Villarreal are near the bottom. Despite on-field action, UEFA’s off-field challenges have intensified, including a lawsuit filed in October seeking $23 million over alleged theft of the Champions League format.
Separately, Spanish club Real Madrid is pursuing significant damages from UEFA after the organization lost an appeal related to anti-competitive behavior accusations linked to gatekeeping the European Super League.
For details on the crypto sponsorship landscape across all teams, a comprehensive chart is available illustrating the partnerships for this season’s Champions League. The tournament continues amid both sporting competition and ongoing legal disputes faced by UEFA.
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