Trump Nets $390 Million from Ethereum DeFi Project as Promoter

Trump Earns $390 Million From Crypto Project While Preparing to Regulate the Industry

  • President Trump’s DT Marks DeFi LLC has earned approximately $390 million from World Liberty Financial’s $550 million Ethereum token sales.
  • Trump and partners receive 75% of net revenue from the project while only providing name/likeness and promotional support.
  • The president’s involvement in crypto ventures raises conflict of interest questions as his administration prepares to establish cryptocurrency regulations.

President Trump and his business partners have collected roughly $390 million from World Liberty Financial’s Ethereum-based DeFi project, despite functioning solely as promoters rather than active operators. The platform recently announced the completion of its second token sale round, with total sales reaching $550 million according to company reports.

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World Liberty Financial disclosed Monday that it successfully concluded its latest round of WLFI governance token sales. According to the project’s Gold-paper.pdf”>gold paper, Trump and his business associates at DT Marks DEFI LLC receive 75% of net revenues generated by the project after operational expenses.

Of the $550 million raised through token sales, approximately $30 million has been allocated for company expenses and obligations. The remaining amount flows primarily to Trump and his partners at DT Marks DEFI LLC as compensation for allowing the project to utilize the president’s name and likeness, along with occasional promotional activities.

The ownership structure of DT Marks DEFI remains somewhat opaque. SEC filings show the entity is headquartered in Jupiter, Florida, sharing an address with Trump Organization’s executive offices.

World Liberty Financial initially struggled to attract investment when token sales launched in October. Pre-election data from Dune analytics showed less than $15 million in WLFI token sales, significantly below the $300 million target. However, investor interest surged dramatically following Trump’s election victory.

Justin Sun, founder of the Tron blockchain, emerged as a major investor post-election, claiming to have purchased tens of millions of dollars worth of WLFI tokens before joining the project as an advisor. In February, the SEC requested a pause in its fraud lawsuit against Sun to explore a “potential resolution.”

Trump’s personal financial interests in cryptocurrency ventures have raised conflict of interest concerns as his administration prepares to establish the regulatory framework for the industry. Another crypto project connected to the president, the TRUMP meme coin launched just before his inauguration, grants his companies rights to eventually hold over $9 billion worth of the token at current market prices.

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Earlier this month, David Sacks, the president’s AI and cryptocurrency advisor, dismissed concerns about these potential conflicts, describing the president’s crypto projects as “irrelevant” to industry regulation.

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