- Strategy failed to sell any new shares of its STRC preferred stock for two consecutive weeks in January and February, despite an ad campaign on X.
- Its BTC-per-share growth slowed dramatically to 0.3% in January 2026, down from 22.8% for all of 2025.
- The company’s average Bitcoin purchase price of more than $76,000 is now underwater as BTC trades near $70,000.
A direct response ad campaign on X by Strategy failed to generate any sales of the company’s STRC preferred shares over the past two weeks. Consequently, its effort to raise capital without diluting common shareholders has stalled at a critical moment.
The company didn’t sell any new preferred shares from February 2-8, and it also failed to sell any in the prior week. This is despite advertising the 11.25% dividend-yielding shares on the social media platform.
However, Management continues to dilute its MSTR common stock through its at-the-market program. Unfortunately, the company’s recent average purchase price for bitcoin is around $76,000, which is well above current market value.
Strategy’s progress in growing its core metric, BTC per share, has slowed sharply to 0.3% in January. Meanwhile, its entire bitcoin treasury is currently worth less than what its investment cost on average.
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