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SoftBank’s PayPay Buys 40% Stake in Binance Japan, Plans Integration

PayPay Acquires 40% Stake in Binance Japan to Integrate Crypto Trading for 70 Million Users, Eyes International Expansion and U.S. Listing

  • PayPay, operated by SoftBank Group, acquired a 40% stake in Binance Japan.
  • The partnership will let users buy and sell cryptocurrency through PayPay’s cashless payment service.
  • PayPay reported over 70 million users in Japan as of July 2025.
  • In 2024, PayPay processed about 380 million transactions, outpacing traditional bank transfer growth.
  • PayPay has also started international expansion and filed for a potential U.S. stock listing.

Binance Japan, the Japanese arm of the global cryptocurrency exchange Binance, announced a new capital and business partnership with mobile payment provider PayPay, which is run by SoftBank Group. As part of this development, PayPay will take a 40% equity stake in Binance Japan, becoming an equity-method affiliate effective September 2025.

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This agreement will enable new integrated services for users in Japan. Customers will be able to buy and sell digital assets using PayPay Money, the company’s cashless payment system. According to the announcement, PayPay aims to enhance its digital finance platform for users and to help strengthen the country’s financial infrastructure.

In a joint statement, “By investing in Binance Japan, which is a part of Binance, the world’s largest digital asset exchange by trading volume, we will provide Binance users with solutions that combine the convenience and security of PayPay,” said Masayoshi Yanase, corporate officer at PayPay. PayPay surpassed 70 million users in July 2025, building on growth since its launch by SoftBank in 2018.

Transaction volume for PayPay grew rapidly, reaching approximately 380 million remittances in 2024, a 36% jump from the previous year. During this period, traditional bank transfer volumes increased by just 7.5%. Binance Japan’s general manager, Takeshi Chino, stated: “By combining PayPay’s extensive user scale with Binance’s innovative technology, we will be able to make Web3 more accessible to people across the country and deliver secure, seamless digital assets services.”

PayPay has also moved forward with overseas expansion. In September, the company launched payment services in South Korea, and in August it filed confidentially with the U.S. Securities and Exchange Commission to list American depositary shares on a U.S. exchange. The company has not announced a timeline or pricing for the possible listing, stating it is dependent on market conditions. Additional information can be found in the official announcement here.

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Amid these business moves, BNB, the native token of Binance, saw its market capitalization increase by about $60 billion since September 2025. As of Thursday, BNB traded at approximately $1,300, with a total market cap near $182 billion, according to CoinGecko.

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