REPORT: Crypto Voters – An Unexpected Force in the 2024 US Presidential Race

Diverse, passionate, and surprisingly influential: The rise of the crypto electorate

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  • Crypto owners represent a significant voting bloc in battleground states
  • The crypto electorate is more diverse than commonly perceived
  • Crypto voters prioritize financial freedom and system reform
  • Bipartisan support for crypto-friendly policies is expected by most crypto owners
  • Clear cryptocurrency regulations are widely supported among crypto voters

The 2024 US Presidential election is shaping up to be a nail-biter, with battleground states once again poised to play a decisive role.

However, a new and potentially game-changing factor has emerged: the crypto voter.

According to a recent study commissioned by Coinbase, cryptocurrency owners represent a formidable voting bloc, particularly in key swing states.

The research reveals that there are more than sixteen times the number of crypto owners in seven battleground states than the vote differential in these states during the 2020 Presidential election.

An Illustration of a diverse group of people
An Illustration of a diverse group of people

Breaking Stereotypes: The Face of Crypto Voters

Far from the popular image of young, tech-savvy males, the study paints a picture of a surprisingly diverse crypto electorate.

A significant 68% of crypto owners are Gen Z or Millennials, while 48% are non-white. Notably, 70% have an income of less than $100,000, challenging the notion that cryptocurrency is solely the domain of the wealthy.

Gen Z is a term used to describe a group of people born roughly between the mid-1990s and the early 2010s while Millennials are people born roughly between 1981 and 1996.

The study also uncovered some unexpected demographics: 18% of crypto owners are mothers with children at home, and 41% listen to country music.

These findings suggest that the crypto community is far more mainstream and varied than often portrayed in media narratives.

REPORT: Crypto Voters - An Unexpected Force in the 2024 US Presidential Race
Demographics and Attitudes of Cypto Owners / Coinbase – Graphic: Bitnewsbot.com

Values and Priorities

Crypto voters appear to be driven by core American values and a desire for financial empowerment.

An overwhelming 71% of crypto owners say freedom is extremely important in their lives, with 76% citing freedom as a primary reason for owning cryptocurrency.

This desire for autonomy extends to their financial lives, with 87% of crypto owners expressing a wish for more control over their finances.

Three-quarters of respondents agree that cryptocurrency gives individuals more control over their financial lives, indicating a strong belief in the transformative potential of blockchain technology.

A Call for Reform and Regulation

Contrary to the stereotype of crypto enthusiasts as anti-regulation libertarians, the study reveals a strong desire for clear and supportive regulatory frameworks.

Nearly three-quarters of crypto owners agree that there should be clearer cryptocurrency regulations, with 75% believing such regulations would be beneficial for the economy.

This pro-regulation stance is coupled with a belief that the current financial system needs updating, with crypto seen as a key tool in this modernization process.

The crypto electorate appears to view blockchain technology not as a means of circumventing the system, but as a way to improve and democratize it.

Demographics and Attitudes of Crypto Owners
Demographics and Attitudes of Crypto Owners / Source: Coinbase / Chart: Bitnewsbot.com

Bipartisan Expectations

In an era of intense political polarization, crypto voters stand out for their expectation of bipartisan cooperation on crypto-related issues.

A significant 73% of crypto owners believe that crypto-friendly legislation should be supported by both parties.

This suggests that candidates from across the political spectrum may need to engage seriously with cryptocurrency policy to court this voting bloc.

Implications for the 2024 Election

The emergence of the crypto voter as a significant force in battleground states could have far-reaching implications for the 2024 Presidential race and down-ballot contests.

Candidates who can effectively speak to the concerns and aspirations of this diverse group – addressing issues of financial freedom, regulatory clarity, and technological innovation – may find themselves with a crucial edge in tight races.

As the election approaches, it will be fascinating to see how both major parties and individual candidates adjust their platforms and messaging to appeal to this newly prominent constituency.

The crypto vote may not just influence the outcome of the 2024 election, but also shape the future of financial policy and regulation in the United States.

VIEW FULL REPORT (PDF)

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