- Nexo becomes the first digital assets company to partner with a major global golf tour through a three-year agreement with the DP World Tour running until 2027.
- The partnership includes title sponsorship of the newly renamed Nexo Championship at Trump International Golf Links in August 2025.
- Nexo will serve as Official Partner to six premier DP World Tour tournaments in 2025, including the Genesis Scottish Open and BMW PGA Championship.
- The digital wealth platform manages over $11 billion in assets under management and has processed more than $371 billion since 2018.
- The collaboration marks the first multi-year partnership between a cryptocurrency company and a major professional golf tour.
Nexo, the digital assets wealth platform, has secured a landmark three-year partnership with the DP World Tour that positions the company as the tour’s first-ever Official Digital Wealth Platform through 2027. The agreement represents the first multi-year partnership between a digital assets company and a major global golf tour, according to official announcements from both organizations.
Title Partnership and Tournament Sponsorship
The partnership includes title sponsorship of the newly renamed Nexo Championship, previously known as the Scottish Championship. The tournament takes place August 7-10, 2025, at Trump International Golf Links in Aberdeenshire, Scotland. The event serves as the penultimate tournament in the Closing Swing, which forms the fifth and final Global Swing of the DP World Tour’s 2025 season.
Nexo also becomes an Official Partner to six premier DP World Tour tournaments in 2025.
These include the Genesis Scottish Open, where top-ranked players Scottie Scheffler and Rory McIlroy will compete, the Betfred British Masters hosted by Sir Nick Faldo, the BMW PGA Championship, the Abu Dhabi HSBC Championship, and the season-ending DP World Tour Championship in Dubai.
Strategic Branding and Client Experiences
The partnership includes strategic branding opportunities on and off the course at each tournament. Nexo will host tailored hospitality and client experiences aligned with its services for high-net-worth individuals, according to the company’s announcement.
“This partnership reflects our belief that wealth and golf are built the same way: with preparation, control, and vision. Both the DP World Tour and Nexo share a commitment to precision, discipline, and performance — whether on the course or in finance,” said Antoni Trenchev, Co-founder of Nexo.
Max Hamilton, Executive Commercial Director of the DP World Tour, emphasized the alignment between the organizations.
“Nexo’s forward-thinking approach to innovation and performance aligns seamlessly with ours. Just as the DP World Tour connects global golf fans using the latest technologies, Nexo is reshaping wealth-building with digital tools,” Hamilton stated.
Company Background and Market Position
Founded in 2018, Nexo operates as a digital assets wealth platform serving clients across more than 150 jurisdictions. The company reports managing over $11 billion in assets under management (AUM) and processing more than $371 billion in transactions since its establishment.
The platform provides crypto-backed loans, high-yield savings products, trading tools, and liquidity solutions, including what the company describes as the first crypto debit/credit card. Nexo’s services target high-net-worth individuals seeking to manage, preserve, and grow their cryptocurrency holdings.
DP World Tour Overview
The DP World Tour serves as the main men’s professional golf tour of the European Tour group. The tour’s 2025 Global Schedule features 42 tournaments across 26 countries, structured in three phases: five Global Swings, the Back 9, and the DP World Tour Play-Offs.
The tour includes five Rolex Series events and four Major Championships, all contributing to the Race to Dubai Rankings, the tour’s season-long competition that concludes at the DP World Tour Championship in Dubai. DP World, the global supply chain and logistics provider, has served as title partner since the start of the 2022 season.
Market Implications
The partnership represents a significant expansion of cryptocurrency companies into traditional sports sponsorship. The collaboration positions Nexo alongside the DP World Tour’s other Official Partners, including Rolex, BMW, Emirates, and Fortinet.
The agreement reflects both organizations’ focus on global audiences, with the DP World Tour’s international reach complementing Nexo’s presence across multiple jurisdictions. The partnership duration through 2027 provides both parties with a multi-year platform for brand development and market expansion.
Follow BITNEWSBOT on Facebook, Linkedin, Twitter, and Google News for instant updates >
Previous Articles:
- Vitalik Buterin Donated and Burned 460T Shiba Inu Tokens in 2021
- OpenAI Disavows Robinhood’s Tokenized Stock Giveaway as “Fake”
- Ripple Applies for US Banking License, Seeks Fed Master Account
- Radix Launches Early Test for 1 Billion XRD DeFi Rewards Campaign
- Investors Pump $380M into Four Surging DeFi Protocols in June
