GameStop Transfers 4,710 BTC to Coinbase Prime; May Sell Now

  • GameStop moved its entire Bitcoin holding of 4,710 BTC to Coinbase Prime.
  • CryptoQuant flagged the transfer and asked, “GameStop throws in the towel?”
  • The on-chain watcher said the move was “likely to sell”, which would lock in losses if sold near current prices.
  • GameStop bought the 4,710 BTC in May at an average price of $107,900 per coin and now holds a position valued at about $422 million.
  • Separately, Ryan Cohen purchased 500,000 GME shares worth over $10 million, and Morgan Stanley Capital International recently declined to exclude digital-asset treasury companies from its indexes for now.

GameStop transferred all 4,710 Bitcoin to Coinbase Prime on Friday, drawing attention that the retailer may be changing its Bitcoin treasury approach. The blockchain intelligence platform CryptoQuant spotted the move and raised the question, “GameStop throws in the towel?”

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CryptoQuant reported the transfer as a single move to an institutional trading platform and described it as “likely to sell.” At a hypothetical sale price of $90,800 per Bitcoin, analysts noted GameStop would realize roughly $76 million in losses versus its purchase price.

The company acquired the 4,710 BTC in May at an average purchase price of $107,900 per coin. The current stash was valued at about $422 million at the time of the transfer. GameStop has not publicly confirmed whether it sold any of the holdings or intends to sell after the move.

The Bitcoin treasury followed discussions between Ryan Cohen, the company’s CEO, and Strategy chair Michael Saylor about implementing crypto treasury strategies. The filing also showed Mr. Cohen bought another 500,000 GME shares worth more than $10 million, a purchase that helped push the retailer’s share price up over 3% on Thursday.

Corporate crypto treasuries became a trend in 2024 and 2025, though many companies’ shares fell later in 2025 as questions about those strategies grew. More than 190 publicly traded firms now hold Bitcoin on their balance sheets. Morgan Stanley Capital International said it needed more time to distinguish companies focused on digital assets from those that simply hold them, and it has not excluded such firms from its indexes.

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