- FIFA will use the Avalanche blockchain to run its dedicated digital collectibles and fan engagement network.
- The migration includes FIFA Collect, moving from Algorand to Avalanche for increased scalability and lower costs.
- AvaCloud’s Ethereum Virtual Machine (EVM) compatibility enables easy integration with popular digital wallets.
- Users must transition from Algorand-based wallets to EVM-compatible options like MetaMask.
- Future NFT and digital initiatives are planned but not yet announced publicly.
FIFA has chosen the Avalanche blockchain to power its dedicated network for non-fungible tokens (NFTs) and digital fan experiences. The decision, announced on May 22, is aimed at serving FIFA’s estimated five billion fans with better performance and scalability.
The organization will move its NFT marketplace, FIFA Collect, to the new Avalanche-based system. Francesco Abbate, CEO of Modex and FIFA Collect, said the decision was made after closely reviewing performance, security, transaction costs, customizability, and scalability. “The decision was based on a rigorous analysis of key factors including performance, security, transaction fees, customizability, and scalability,” Abbate stated on May 22.
AvaCloud, which supports the Ethereum Virtual Machine (EVM), will make it easier for users to connect to decentralized wallets and applications. After the migration, previous Algorand-supported wallets, such as Pera and Defly, will no longer work with FIFA Collect. Users can instead access the platform using MetaMask or other wallets supporting WalletConnect.
FIFA has not disclosed details about its next steps, reporting only that new business developments are in planning. The FIFA Collect platform was launched prior to the 2023 Club World Cup in partnership with Modex to offer digital collectibles for fans.
In a related move, FIFA began a partnership with Mythical Games in November 2024 to release FIFA Rivals, a free-to-play soccer game on iOS and Android platforms. More information and digital fan engagement initiatives may be shared in the future as the organization continues to explore blockchain-based services.
Source: EntertheMythos
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