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Crypto Twitter Back After X Algorithm Tweak

Nikita Bier's algorithm change boosts mutuals, revives Crypto Twitter, doubles user engagement; Coinbase, MoonPay celebrate.

  • X Head of Product Nikita Bier shipped an algorithm change this week to boost visibility of posts to mutuals, reviving the Crypto Twitter experience.
  • Users are now sending double the average of original posts and replies, according to Bier, marking a significant increase in engagement.
  • Influencers and brands like Coinbase and MoonPay celebrated the return of familiar accounts to main feeds after months of complaints about shadow banning.

Crypto Twitter received a mid-week revival when X Head of Product Nikita Bier shipped an algo change that he called a “tweak to boost visibility of your posts to your mutuals.” The adjustment, which users first noticed on Tuesday, pushes familiar accounts and mutual follows back into the main feed, reversing a months-long trend of crypto content being deprioritized.

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The reaction from the crypto community was immediate and euphoric. Coinbase posted, “Like this post to put crypto twitter back on your feed,” while MoonPay declared “BREAKING: CRYPTO TWITTER IS BACK.” Influencers like Layah Heilpern marveled at seeing “crypto accounts that I haven’t seen in years,” accusing X of having shadow banned the community.

Bier disclosed that users are “sending double our average of original posts & replies” after the change. The algorithm now prioritizes a reverse chronological feed of followed users, helping “clusters form around interests more easily,” he argued. This marks a stark reversal from January, when the same community eviscerated Bier after a prior algorithm change coincided with bot armies flooding the timeline.

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