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Circle targets 40 developing markets for stablecoin push

Circle plans 40 developing markets, USDC overtakes Tether, acquires Tazapay for $400M.

  • Circle plans to enter about 40 developing markets, focusing on Southeast Asia, Latin America, Africa, and the Middle East.
  • CEO Jeremy Allaire described the move as part of a transition from early adoption to mainstream scaling of blockchain technology.
  • USDC has overtaken USDt in adjusted transaction volume share, rising from 40% in 2025 to over 60% in 2026.
  • Circle agreed to acquire Singapore-based payments platform Tazapay in a $400 million all-stock deal expected to close in 2027.

Stablecoin issuer Circle is seeking to enter about 40 developing markets, according to its CEO and chairman, Jeremy Allaire, who spoke on Friday at the IMF and World Bank meetings in Bangkok. “We’re kind of going through an inflection point…moving from the early adopter phase of blockchain technology into the mainstream scaling phase,” Allaire told Reuters.

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Demand for stablecoins is rising in Southeast Asia, Latin America, Africa, and the Middle East as businesses and individuals look to access the internet-based economic system, Allaire said. Consequently, analysts at Bernstein are bullish on Circle, foreseeing a new growth cycle for its USDC stablecoin that could boost the company over the next 12 months.

Factors driving the next phase of stablecoin growth include renewed crypto market momentum, greater US regulatory clarity, tokenized capital markets, and growing adoption for payments, Bernstein noted. Meanwhile, USDC’s share of adjusted stablecoin transaction volume rose from about 40% in 2025 to more than 60% so far in 2026, overtaking Tether’s USDt by that measure.

On Sept. 8, Circle agreed to acquire Singapore-based cross-border payments platform Tazapay in a $400 million all-stock deal expected to close in 2027. The acquisition underscores Circle’s push to expand its payments infrastructure as stablecoin adoption accelerates globally.

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