China EVs Shift to Seven-Year Loans to Avoid Price Wars Push

XPeng Shares Fall Premarket After Rolling Out Tesla-Style Financing

  • XPeng launched a seven-year low-interest financing offer for vehicles bought Jan. 21–31 in China, aiming to lower upfront ownership costs, according to a report.
  • The promotion can cut monthly payments on the Mona M03, which starts at 119,800 yuan (about $17,200), to roughly 1,355 yuan (about $195) with a 15% down payment.
  • Tesla introduced a similar seven-year financing option on Jan. 6 for locally made Model 3 and Model Y cars, with interest rates as low as 0.98% and potential savings up to 33,479 yuan (about $4,810).
  • Automakers are increasingly using extended low-rate loans to reduce monthly payments rather than cutting sticker prices, aligning with government guidance to avoid aggressive discounting.
  • Market reaction was muted: XPeng shares fell over 2% in premarket trading, retail sentiment on Stocktwits was ‘bearish’ with ‘low’ message volume, and XPeng’s U.S.-listed stock has risen 36% over the past 12 months.

XPeng said on Weibo that vehicles bought between Jan. 21 and Jan. 31 will qualify for seven-year low-interest financing on its full lineup, according to a report. The company framed the offer as a way to reduce the upfront cost of ownership amid tightening regulations and slower demand in China’s auto market.

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The financing applies to the Mona M03 sedan, which starts at 119,800 yuan (about $17,200). With a 15% down payment, monthly repayments can fall to about 1,355 yuan (about $195). XPeng did not disclose the exact interest rate for the promotion.

The move follows a Jan. 6 program by Tesla that allowed customers in China to access seven-year loans for locally made Model 3 and Model Y vehicles through Jan. 31. Tesla said buyers could save as much as 33,479 yuan (about $4,810) and that interest rates could be as low as 0.98% annualized.

Other automakers have adopted similar steps: Xiaomi’s EV unit rolled out incentives for its YU7 SUV on Jan. 15, and Li Auto introduced extended financing offers on Jan. 20. Companies appear to favor longer-term loans to lower monthly payments rather than reducing sticker prices.

Regulators have urged the sector to curb what officials described as “disorderly price wars”, and policymakers have emphasized improving consumer credit and incentives. With national trade-in subsidies paused and purchase taxes set to resume in 2026, extended low-rate financing has become a key tool for automakers to stimulate demand.

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Market indicators were mixed: XPeng shares fell over 2% in premarket trading, retail sentiment on Stocktwits read ‘bearish’ with ‘low’ message volume, and the company’s U.S.-listed stock is up 36% over the past year.

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