- Apple stock has risen nearly 10% over the last month, outperforming other phone makers ahead of its new product launch season.
- The stock broke above its 200-day moving average on August 8 and is consolidating with a buy point at $260.10, based on IBD MarketSurge charts.
- Upcoming announcements are expected for the iPhone 17, new AirPods, and potential upgrades to Apple Intelligence technologies.
- Despite delays in its AI-powered Siri assistant, analysts do not see significant user migration from iPhone to Android brands.
- A recent $100 billion U.S. manufacturing deal and upcoming OLED MacBook Pro upgrades are seen as potential confidence boosts for investors.
Apple shares have increased by 9.7% in the past 30 days as interest grows ahead of the company’s annual product release period. Each September, the technology company typically sees strong financial performance driven by new product launches and updates.
On August 8, Apple stock rose above its 200-day moving average for the first time since March. The stock also surpassed the 50-day line earlier that same week and is now in a 33-week consolidation phase, with a reported buy point of $260.10, according to IBD MarketSurge charts.
The next quarter is expected to include the launch of the iPhone 17, updated AirPods, and other upgrades to key products. Analysts expect the company may introduce a thinner phone model, possibly called the iPhone Air, as well as incremental improvements to standard and Pro versions. These devices may include improved processors, cameras, displays, and other features. Updates to Apple Intelligence—which refer to the company’s Artificial Intelligence (AI) offerings—are also expected, keeping Apple in the spotlight amid rising interest in AI technologies.
One concern cited by analysts is the delay in releasing an AI-powered Siri assistant and other Apple Intelligence features until next year. Some have questioned if customers might switch to competing Android devices that are already introducing folding screens and advanced AI features. However, Melius Research analyst Ben Reitzes noted in a client note on August 8, “Luckily for Apple, its iPhone base doesn’t seem to care about the Siri/AI delays, and we see no evidence of real switching.” Reitzes rates the stock as a buy with a $260 price target.
Earlier in the year, the company signed a $100 billion manufacturing agreement in the United States, which was intended to address potential tariff challenges for products made outside the country. The stock saw a slight increase after this news. Market forecasts also suggest that a future upgrade to the OLED-display MacBook Pro could be another positive factor for investor sentiment.
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