Amazon Extends Prime Day to Four Days; Sales Expected to Soar 53%

Amazon Prime Day Extends to Four Days Amid Record $12.9 Billion U.S. Sales Forecast and Strong Consumer Interest

  • Amazon‘s Prime Day event extends to four days this year, starting Tuesday.
  • Analysts expect Prime Day sales in the U.S. to reach a record $12.9 billion, up 53% from last year.
  • 84% of adults surveyed plan to shop on Prime Day 2025, according to recent data.
  • Early spending on Prime Day shows a drop, but analysts remain optimistic for the rest of the week.
  • 97% of analysts tracked by CNN recommend buying Amazon stock, forecasting up to 32% growth over the next year.

The annual Prime Day sale for Amazon begins Tuesday, with this year’s event lasting four days instead of the usual two. The prolonged sale gives shoppers more time to find discounts and allows the company to benefit from increased website traffic.

- Advertisement -

Industry analysts at Emarketer predict Prime Day sales in the U.S. could reach $12.9 billion, representing a 53% increase compared to last year. A June survey shows that 84% of adults are planning to shop on Prime Day 2025, supporting expectations for strong consumer participation.

Shoppers are “very focused on getting value where and when they can right now,” said Zak Stambor, a senior analyst at Emarketer. The extended event also provides more opportunity for advertisers, as Amazon advertising sales exceed $50 billion annually. Sellers on the platform often boost their spending to promote their products during this high-traffic period.

JPMorgan noted that new fulfillment centers—where shipping, sorting, and last-mile delivery happen under one roof—are reducing order processing time by as much as 25%. This change lowers costs during Prime Week and other peak periods.

However, Bloomberg cited data from Momentum Commerce, which supports $7 billion in annual Amazon sales for brands, reporting a slow start in early Prime Day spending across 50 managed brands. Analysts expect that overall activity could pick up throughout the week.

Amazon shares fell slightly, down just over 1% in the past week. CNN reports 97% of 71 analysts surveyed recommend buying the stock, projecting an average 10% price increase to $243.50 in the next 12 months, with some forecasts as high as $290, representing 32% growth.

✅ Follow BITNEWSBOT on Telegram, Facebook, LinkedIn, X.com, and Google News for instant updates.

Previous Articles:

- Advertisement -

Latest News

GMX Hacked for $42M, Circle Criticized for Slow USDC Freeze

GMX, a decentralized finance (DeFi) platform, suffered a $42 million hack linked to a...

Senators Target Crypto Bill Loopholes, Warn of President Abuse

Senators from both parties raised concerns about a proposed crypto market structure bill in...

GMX Exploited for $42M; Trading Halted as Investigation Ongoing

GMX, a decentralized crypto futures exchange, was hacked for $42 million. The attack targeted the...

Ripple Picks BNY Mellon to Custody RLUSD as Cap Hits $500 Million

Ripple has chosen Bank of New York Mellon (BNY Mellon) as the primary custodian...

Crypto Traders Mull Lawsuit After $242M Polymarket Suit Controversy

Crypto traders plan legal action against Polymarket over the resolution of a $242 million...

Must Read

TOP 12 Day Trading Crypto Books For Beginners

Day trading cryptocurrencies has become an increasingly popular financial activity, offering the potential for huge returns to those who understand the market's complexities and...