AI Surpasses Bitcoin in Global Search Interest: A Deep Dive into The Market Trends

AI Interest Outpaces Bitcoin Amid Tech Boom and Crypto Consolidation

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  • Global searches for “AI” surpass “Bitcoin” since November 2022.
  • Nvidia and AI stocks see significant gains while cryptocurrencies face consolidation.
  • Market analyst Otunuga discusses shifting investor focus and future projections.

The tides of technological interest are shifting. According to data from Google Trends, analyzed by FXTM, global searches for “AI” overtook those for “Bitcoin” in November 2022.

This trend has persisted, with “AI” continuing to dominate search volumes. As of January 2025, “AI” surpasses “Bitcoin” by 475% in global search volume.

Chart of Bitcoin vs Ai interest in Google Trends
Bitcoin vs Ai interest in Google Trends
Bitcoin vs Ai interest in Google Trends Chart

The Rise of AI Stocks

Nvidia has emerged as a primary beneficiary of the AI surge. Since September 2022, Nvidia’s stock has risen by over 850%.

NVIDIA's stock price chart.
NVIDIA’s stock price rose over 850% since 2022.

This consistent growth highlights the market’s confidence in AI’s potential.

AMD, another tech giant, also saw an uptick starting in November 2022. However, its performance has been more unpredictable, with a declining trend beginning in March 2024.

AI Surpasses Bitcoin in Global Search Interest: A Deep Dive into The Market Trends

SoundHound AI experienced a slower rise post-IPO in April 2022. Its stock began gaining traction in early 2024, peaking in December 2024. Recently, there has been a decline attributed to growing competition and geopolitical factors.

SoundHound Ai Stock Price Chart
SoundHound Ai Stock Price Chart

The Crypto Journey

Conversely, cryptocurrency stocks have had a different trajectory.

Coinbase and MicroStrategy faced challenges throughout 2022 but began to recover in 2024 with Bitcoin’s resurgence.

Notably, MicroStrategy, holding nearly 450,000 Bitcoins, saw its stock surge by 360% in 2024. This growth landed MicroStrategy a spot in the Nasdaq 100, providing investors with indirect exposure to Bitcoin.

AI Surpasses Bitcoin in Global Search Interest: A Deep Dive into The Market Trends

Lukman Otunuga’s Insights

Lukman Otunuga, Senior Market Analyst at FXTM, explains the rise of AI and crypto’s shifting landscape:

“The A.I. hype started building momentum in November 2022 after the release of ChatGPT. It became a key theme in 2023 and 2024 amid expectations that widespread adoption of AI will increase company profits over the next few years. This mania sent shares of tech giants surging, with phenomenal earnings keeping the hype alive.”

Otunuga notes that Nvidia epitomized the AI boom, becoming one of the most valuable companies globally. He highlights that the “Magnificent 7” – Alphabet, Amazon, Apple, Meta Platforms, Microsoft, Nvidia, and Tesla – kept AI in the headlines with jaw-dropping gains.

On the crypto side, Otunuga points to a period of consolidation. Market activity picked up with ETF hype and the election of a pro-crypto U.S. President.

With Bitcoin recently hitting an all-time high and the market awaiting Trump’s pro-crypto executive orders, attention might shift back to cryptocurrencies.

Future Outlook: AI and Crypto

AI Stocks: According to Otunuga, the future performance of AI stocks will depend on whether tech giants can meet investor expectations. Insight into this will come as major firms report their latest earnings next week.

Crypto Stocks: For crypto, all eyes are on Trump’s anticipated executive orders. The crypto community is on edge, especially after his inauguration speech neglected to address cryptocurrencies. Pro-crypto policies could reignite investor enthusiasm.

Practical Applications for Investors

  • Stay Informed: Keep up with earnings reports from major tech companies to gauge AI stock performance.
  • Monitor Policies: Stay alert to new executive orders and policy changes that could impact cryptocurrency markets.
  • Diversify: Consider a diversified portfolio to hedge against volatility in both AI and crypto sectors.
  • Long-term Perspective: Focus on long-term growth potential rather than short-term gains.
  • Consult Experts: Seek advice from market analysts to navigate these evolving sectors effectively.

While AI has captured greater search interest and market gains, cryptocurrencies remain a significant player. Investors should watch both sectors closely to capitalize on emerging opportunities.

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