The CEO of News Corp Australia, Michael Miller, has called for creators of AI-fueled applications to pay for the news and content they use to improve their products. In a recent editorial in The Australian, Miller stated that it is time for “creators of original journalism and content” to avoid the mistakes of the past by allowing tech companies to profit from using their stories and information without compensation.
Chatbots, such as the ChatGPT-4 chatbot developed by OpenAI, are software that ingest news, data and other information to produce responses to queries that mimic written or spoken human speech.
According to Miller, the rapid rise of generative AI represents yet another move by powerful digital companies to develop “a new pot of gold” by taking the creative content of others without remunerating them for their original work.
Miller claimed that OpenAI “quickly established a business” worth $30 billion by “using the others’ original content and creativity without remuneration and attribution.”
He believes that laws similar to the News Media Bargaining Code implemented in Australia in 2021 are needed for AI so that all content creators are appropriately compensated for their work.
“Creators deserve to be rewarded for their original work being used by AI engines which are raiding the style and tone of not only journalists but (to name a few) musicians, authors, poets, historians, painters, filmmakers and photographers,” said Miller.
While more than 2,600 tech leaders and researchers have signed an open letter urging a temporary pause on further AI development due to fears of “profound risks to society and humanity,” Miller believes that content creators and AI companies can both benefit from an agreement rather than outright blocks or bans on the tech.
He wrote that with “appropriate guardrails,” AI has the potential to become a valuable journalistic resource. It can assist in creating content, “gather facts faster,” help to publish on multiple platforms and could accelerate video production.
The crypto industry is also starting to see more projects using AI, although it is still in the early stages. Miller believes AI engines face a risk to their future success if they cannot convince the public that their information is trustworthy and credible, adding that “to achieve this they will have to fairly compensate those who provide the substance for their success.”
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