- Web3 adoption remains slow due to users’ preference for familiar Web2 processes.
- Experts caution against trying to replace Web2 entirely, suggesting collaboration instead.
- Major companies such as Paypal, VISA, Amazon Web Services, and Google Cloud are integrating blockchain into existing platforms.
- Web3 developers are encouraged to focus on accessibility and usability to attract a mainstream audience.
- Combining Web2 familiarity with Web3 features is seen as key for future growth and wider acceptance.
Web3, the next stage of internet technology based on decentralized systems, is facing resistance from broader audiences. Many users continue to favor established Web2 applications because they are easier to use and more familiar. Web3 supporters and organizations have called for moving away from Web2 processes, but industry leaders believe that replacing the current system is not practical at this stage.
Industry leaders highlight that collaboration between Web2 and Web3 is already underway. PayPal, Visa, and traditional banks are integrating crypto and blockchain services into their existing infrastructure. Outside the finance sector, Amazon Web Services has launched Web3 development labs, while Google Cloud is partnering to explore advanced cryptography, such as zero-knowledge proofs, in its services.
According to Richard Johnson, chief operating officer of Data Guardians Network, “users will most likely ‘play it safe’ with Web2 applications rather than risk experimenting on Web3. It’s this barrier that slows Web3 adoption.” Johnson notes that focusing on familiar formats and usability is important to attract more people to try Web3 technologies.
A study from Oxford University identifies a “trust paradox” in blockchain: while blockchain is designed to reduce concerns about trust, many people still feel unsure about using it. Usability research highlighted by studies from Nielsen notes that real-world user testing can increase a product’s success rate by up to 500%.
Johnson also explains that clear, practical use cases—such as using blockchain to track the data that trains Artificial Intelligence systems—could illustrate how Web3 can solve real-world problems. Instead of competing for ideological “purity,” he suggests the most successful organizations will be those that solve practical problems, regardless of which technology they use.
Mass-market appeal for Web3 remains limited, but industry experts maintain that integrating Web3 features into Web2 platforms and emphasizing user-friendly design will help drive adoption. Working with existing systems is seen as the most effective way to introduce new technologies to a broad audience.
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