- World Liberty Financial (WLFI), launched by the Trump family in 2024, has experienced significant price volatility with a 47% decline since September 2025.
- The project raised over $550 million through two token sales and issued its own stablecoin, USD1.
- WLFI acquired diverse crypto assets including Wrapped Bitcoin, Ether, and Move, and entered a $1.5 billion treasury deal with ALT5 Sigma Corporation.
- The program faces scrutiny over alleged conflicts of interest and token sales to sanctioned entities, which WLFI and the White House deny.
- Despite losses, WLFI plans to launch real-world asset products in January 2026.
The Trump family launched World Liberty Financial (WLFI), a cryptocurrency portfolio project, in September 2024 during the 2024 presidential campaign. Led by Donald Trump Jr. and Eric Trump, the initiative introduced its WLFI governance token and conducted large purchases of major cryptocurrencies aiming to capitalize on the growing crypto market.
WLFI completed two token sales raising approximately $550 million. The first sale in October 2024 offered 20 billion tokens at $0.015 each, followed by another sale between January and March 2025, selling 5 billion tokens at $0.05 apiece. In March, the family issued a stablecoin named USD1, which was later promoted in partnership with PancakeSwap, a decentralized finance protocol owned by Binance.
In August, WLFI struck a $1.5 billion private placement and treasury deal with ALT5 Sigma Corporation, exchanging 100 million shares of ALT5 common stock for WLFI tokens. During the bull market in mid-2025, the fund acquired millions of dollars worth of cryptocurrencies including $21.5 million in Wrapped Bitcoin (WBTC), Ether (ETH), and Move (MOVE). The portfolio also holds significant amounts of USD1, assets linked to Aave, and Mantle (MNT). Public data tracking started in September 2025, showing the portfolio peaked at over $17 billion but dropped to just under $8 billion by December 11, marking a 47% loss.
The project has drawn controversy due to concerns about conflicts of interest, given the direct involvement of a sitting US president and his family in business ventures. In April 2025, Senator Elizabeth Warren and Representative Maxine Waters requested a US Securities and Exchange Commission (SEC) probe into the project’s operations, focusing on potential regulatory conflicts. Later allegations suggested WLFI sold tokens to sanctioned individuals connected to Iran, North Korea, and Russia. WLFI stated it conducted Anti-Money Laundering (AML) and Know Your Customer (KYC) checks, rejecting millions from unqualified buyers. The White House Press Secretary dismissed the conflict accusations as baseless.
Besides WLFI, the Trump family is involved in other crypto ventures such as the fintech brand Truth.Fi, operated by Trump Media and Technology Group Corp, which acquired $104.7 million worth of Cronos (CRO) tokens in a deal with crypto.com. Eric and Donald Trump Jr. also funded American Bitcoin, a crypto mining company holding approximately 4,784 BTC as of December 10.
Despite the portfolio’s decline in value, WLFI announced plans to launch a suite of real-world asset products beginning in January 2026, continuing its expansion within the cryptocurrency ecosystem.
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