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Tristan Thompson: Prediction Markets to Boost Sports Ratings

  • Tristan Thompson regards prediction markets as a progression of sports gambling.
  • Prediction markets are expected to be increasingly featured in sports broadcasts.
  • These markets have potential to boost television viewership ratings.
  • Partnerships between sports leagues and prediction market platforms are expanding.
  • Prediction markets enable participants to exit bets before event conclusions, providing dynamic engagement.

Tristan Thompson, an NBA player, highlights a growing integration of prediction markets into sports entertainment. He foresees platforms such as Polymarket becoming common tools for fans to evaluate real-time performance of teams and athletes. Prediction markets are betting systems where participants forecast event outcomes by trading contracts, reflecting collective sentiment and probabilities.

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Thompson compares the evolution to the past inclusion of social media content in broadcasts, noting this integration will elevate audience interaction. For instance, the UFC recently signed a multi-year partnership with Polymarket, introducing a fan prediction scoreboard during fights. This feature displays global fan sentiment and fight predictions as the event unfolds.

In the first eight months of this year, Americans placed approximately $99 billion in bets through commercial sportsbooks, marking a 12% increase from the previous year, according to the American Gaming Association. Many sports broadcasts now include gambling odds as standard content.

Courts have recently examined whether prediction markets fall under state gambling rules, encountering some legal challenges. However, Thompson distinguishes prediction markets from traditional gambling, stating, “Vegas and gambling are definitely big sectors in America. More importantly, I think with prediction markets, […] it’s actually going to drive viewership ratings higher.” These markets allow users to exit bets before event results, encouraging closer event tracking beyond standard statistics.

Thompson is involved with a project called Basketball.fun, which allows users to speculate on NBA talent. This parallels Football.fun, a platform blending trading card game elements with fantasy sports. Recently, the NHL became the first major league to establish multi-year deals with prediction market platforms Polymarket and its competitor Kalshi. Additionally, brokerage firm Robinhood launched sports-related prediction markets for its customers this year.

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The fantasy sports company DraftKings acquired prediction market firm Railbird in October. DraftKings plans to develop offerings focused on finance, culture, and entertainment sectors.

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