- Strategy bought 13,627 bitcoins between January 5 and January 11 using proceeds from preferred-stock sales and an at-the-market stock program.
- As of January 11, Strategy held 687,410 BTC, acquired for about $51.8 billion at an average of $75,353 per Bitcoin; at current prices the holding is worth roughly $62 billion.
- Michael Saylor signaled the purchase with the post “Big Orange” before the filing was disclosed.
- Institutional interest in bitcoin ETFs remains strong, with Wells Fargo buying about $383 million of bitcoin ETFs last Friday.
- MSCI said it will keep digital asset treasury firms in its indexes, supporting firms with large crypto treasuries; retail sentiment on MSTR was extremely bullish despite the stock being down nearly 48% year-over-year.
Strategy disclosed it bought 13,627 bitcoins between January 5 and January 11, funding the purchases with proceeds from the sale of Variable Rate Series A Perpetual Stretch Preferred stock and shares issued under its at-the-market offering program, according to a regulatory filing regulatory filing. The moves were reported to the U.S. Securities and Exchange Commission and were followed by a share rally.
As of January 11, Strategy held 687,410 BTC acquired for an aggregate purchase price of about $51.8 billion, at an average price of $75,353 per bitcoin. At recent market levels, that bitcoin position is worth roughly $62 billion.
Michael Saylor, the company’s executive chairman, had signaled the buy with the post "Big Orange" before the firm’s disclosure. The company had also reported acquiring 1,286 bitcoins the prior week for about $116 million.
Investor demand for bitcoin exposure via ETFs is rising. Last Friday, Wells Fargo disclosed a purchase of about $383 million in bitcoin ETFs, and major asset managers launched ETFs in 2024 that have supported market interest.
MSCI said it will continue to allow digital asset treasury firms to remain in its indexes, maintaining current index treatment for companies whose digital-asset holdings represent 50% or more of assets. Retail discussion around MSTR trended extremely bullish, even as shares have fallen nearly 48% over the past year.
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