- Steak ’n Shake added $5 million of Bitcoin to its Strategic Bitcoin Reserve and will funnel all Bitcoin sales into the fund.
- The company says its total Bitcoin holdings now stand at $15 million, roughly 167.7 BTC, though the exact composition is unclear.
- Steak ’n Shake began accepting Bitcoin in May and reported same-store sales growth of 18% in 2026, citing Bitcoin adoption.
- The chain will offer hourly employees a Bitcoin bonus of $0.21 per worked hour, starting March 1, with a two-year vesting period.
- Public companies hold about 1.13 million Bitcoin (roughly $101.33 billion), while Bitcoin trades near $89,354 today.
Steak ’n Shake said it added $5 million of Bitcoin to its Strategic Bitcoin Reserve and will direct all Bitcoin payments straight into the fund, according to an X post by the company. The move follows a $10 million increase announced on Jan. 18 and brings the company’s reported Bitcoin holdings to $15 million, or about 167.7 BTC.
The company did not specify whether the $15 million reflects price gains, customer Bitcoin payments, or additional treasury purchases. That lack of detail leaves the exact composition of the reserve unclear, though the published BTC estimate was provided at the time of reporting.
Steak ’n Shake began accepting Bitcoin payments across its restaurants in May. The chain reported that same-store sales across company-owned and franchise locations rose 18% so far in 2026, with Bitcoin adoption cited as one of the main catalysts in a separate X post.
The company framed the strategy as part of broader improvements, writing that “improving food quality that grows same-store sales that then grow the SBR, is transforming the chain via financial technology,” and added that “We are trouncing our competitors thanks to growing support from our loyal customers and our Bitcoin champions,” in its posts. You can view the company’s announcements on X here and here.
Bitcoiner and accountant Rajat Soni praised the approach, saying that “If they do this, they will find it much easier to succeed because their Bitcoin is like a backstop. I think most businesses fail because they aren’t in the market long enough. Bitcoin extends your financial endurance,” as posted on X here.
Data shows public treasuries hold about 1.13 million Bitcoin, worth roughly $101.33 billion, according to BitcoinTreasuries.Net. At the time of publication, Bitcoin traded at approximately $89,354 and had not reached $100,000 since Nov. 13, according to CoinMarketCap.
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