- Charles Schwab Corp plans to launch spot Bitcoin trading by April 2026, citing a 400% increase in traffic to its crypto website.
- CEO Rick Wurster indicated the company is responding to growing client interest and an improving regulatory environment following Trump’s re-election.
- Schwab has already partnered with Trump Media and Technology Group to provide crypto services for the upcoming “Truth.Fi” platform.
Charles Schwab Corp is targeting April 2026 to roll out spot Bitcoin trading services to its clients, according to CEO Rick Wurster. The financial services giant has observed a 400% surge in traffic to its cryptocurrency website, signaling strong investor interest in digital assets, as reported by RIABiz.
"Our expectation is that with the changing regulatory environment, we are hopeful and likely to be able to launch direct spot crypto. Our goal is to do that in the next 12 months, and we are on a great path to be able to do that," Wurster stated according to the report. This move aligns with the broader trend of traditional financial institutions increasingly embracing cryptocurrency products and services.
Traditional Finance Giant Embraces Digital Assets
Wurster, who took the leadership position at Schwab in 2025, has previously expressed the company’s openness to serving clients interested in cryptocurrency trading. In a November 2024 interview with Yahoo Finance, he indicated that Schwab was waiting for a favorable regulatory environment before expanding into direct cryptocurrency offerings.
The CEO noted that Donald Trump‘s re-election has created expectations of improved regulatory conditions for digital assets. Interestingly, Wurster has admitted to not owning any cryptocurrency himself, expressing that he felt "silly" for missing out on the significant investment gains in the sector.
Strategic Partnerships and Future Expansion
In January 2025, Charles Schwab formed a partnership with the Trump Media and Technology Group (TMTG) to develop specialized exchange-traded funds and cryptocurrency services for TMTG’s forthcoming "Truth.Fi" platform. This service aims to combine traditional financial services with digital assets.
TMTG CEO and White House official Devin Nunes described the initiative as providing an alternative for individuals concerned about "cancellation, censorship, debanking, and privacy violations committed by big tech and woke corporations."
Schwab’s planned entry into direct cryptocurrency trading represents a significant step for one of America’s largest financial services companies, potentially bringing digital assets further into the mainstream investment landscape.
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