- Porsche has officially shut down its PIONΞERS CIRCLE 911 NFT project, leaving holders with digital artworks that have lost over 96% of their value.
- The mint price was 0.911 ETH (roughly $1,400 at launch in 2023), and the collection’s floor price peaked at over 3 ETH ($5,100) before crashing to 0.077 ETH (~$200) today.
- Porsche called the project an “experimentation” and a “shared adventure,” but did not explain the shutdown, which comes amid broader company layoffs and a 39% stock decline over the past year.
Porsche has written off its PIONΞERS CIRCLE NFT project, leaving buyers with digital artworks that are down 96% from their peak. The initiative gave NFT holders access to events, awards, and other opportunities tied to the Porsche 911, but the company recently announced the project’s end.
Porsche emphasized the project was a place for “experimentation” and a “shared adventure,” according to an X post. “As this journey draws to a close, Porsche continues to evolve, adapting to new opportunities,” the statement read.
It cost 0.911 ETH, worth roughly $1,400, to mint one of the 911 NFTs when the project launched in 2023. The collection’s floor price reached a high of over 3 ETH ($5,100) one month later.
Since then, the floor price has fallen over 96% to just 0.077 ETH (~$200). That is 85% less than the original mint price.
Despite the shutdown, Porsche says the NFTs “will remain with their respective holders and continue to exist on the blockchain.” The closure follows a difficult period for the automaker.
Last year, Porsche fell out of Germany’s DAX index after poor profits. This year, the company China-slump-and-falling-sales”>reportedly said it would cut 3,900 jobs by 2030 and 5,000 more by 2035.
Chinese deliveries plunged 32% in the first half of 2026, while overall deliveries fell 16.5%. Porsche still reported a 34% profit rise, but its XETRA stock price is down almost 39% over the last year.
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