Netflix Sells Game Studio, Stock Dips Amid Strategic Shift

Netflix shifts gaming strategy, sells Spry Fox studio, stock dips amid integration concerns but maintains strong analyst buy ratings and eyes Warner Bros. acquisition

  • Netflix sold its video game studio Spry Fox, which raised concerns about scaling back its gaming division.
  • The company’s stock slightly declined amid worries over integration and debt issues, despite a 16% gain this year.
  • Netflix has shifted focus from original games to titles based on its content and social games, reducing the need for Spry Fox.
  • The stock recently underwent a 10-for-1 split and is favored by Wall Street analysts, maintaining a Strong Buy consensus.
  • Netflix is also in potential talks to acquire Warner Bros., which could impact its stock positively.

Shares of Netflix (NFLX) declined on Thursday following reports that the company sold one of its video game studios, Spry Fox. The studio, known for titles like Cozy Grove and Alphabear, was returned to its founders as it continues development of Spirit Crossing. This move comes as Netflix has been integrating video games into its streaming service over the past few years.

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The stock fell marginally, reflecting investor concerns over the potential retreat from gaming and ongoing integration challenges alongside its debt load. Despite these issues, Netflix stock remains up over 16% for the year, although it recently hit a seven-month low and has fallen 5% in the last month.

Market experts note that Netflix has shifted strategy from original game development to producing games based on its existing shows and franchises. The platform has found social games perform well, diminishing the necessity of maintaining a studio like Spry Fox.

Additionally, Netflix recently completed a 10-for-1 stock split, making shares more accessible to smaller investors while distributing more shares to larger holders. The company is reportedly considering a takeover of Warner Bros., a deal that could influence future stock performance.

On Wall Street, Netflix holds a Strong Buy rating, with 28 Buy, 7 Hold, and 1 Sell recommendation in the past three months. Analysts have set an average price target of $139.13, implying approximately 36% upside. TD Cowen and Guggenheim lead with Buy ratings and a price target of $145.

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