- MoonPay agreed to an eight-figure, three-year marketing deal with the X Games.
- The newly named MoonPay X Games League will draft 150 athletes into regionally represented clubs at a Los Angeles event in March.
- The league shifts to a team-based, year-round format emphasizing salaries and benefits, a change announced after leadership updates and a format preview reported.
- Athlete support measures include paid travel, a health insurance stipend, and a reported base salary of $30,000 noted.
- The deal grants MoonPay exclusivity in finance-related branding and aims to expand distribution for decentralized finance projects, echoing past major crypto-sports partnerships such as the UFC/crypto.com agreement reported and other recent sports tie-ins like the Pudgy Penguins involvement.
MoonPay has struck an eight-figure, three-year agreement to share naming rights with the X Games, the companies said. The partnership renames the competition the MoonPay X Games League, which will draft 150 athletes to regionally represented clubs at a Los Angeles event in March and was unveiled during the Aspen finale.
The X Games has moved toward a league-based, year-round model since announcing format changes and appointing CEO Jeremy Bloom, with the shift intended to offer athletes more stable support. “Salaries, benefits, and real stakes,” Bloom said about the team-focused direction in earlier reporting noted.
Under the new structure, athletes should see practical perks beyond prize money. Reporting outlines paid travel expenses and a health insurance stipend detailed, and a LinkedIn post lists a base salary of $30,000.
Keith Grossman, president of enterprise at MoonPay, said the partnership will help promote decentralized finance projects and broaden partner reach. He added, “Under the new structure, hopefully the athletes will start to become more supported,” and noted, “We have 35 million consumers that ultimately align with the same demographic as the X Games.”
The deal follows a pattern of major crypto and sports tie-ins, such as the UFC’s long-term agreement with Crypto.com, which a report described as a 10-year, $175 million deal reported. Other recent partnerships in sports have included NFT and prediction market tie-ins, including a recent involvement by Pudgy Penguins and various prediction market platforms, with related embeds visible in the coverage shown.
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