Popular social network, MeWe, is preparing to integrate into the blockchain, Frequency, which is a parachain in the Polkadot (DOT) ecosystem and will gradually transfer its users’ accounts there.
MeWe was released in 2012 and is touted as an “alternative to Facebook”, with supposedly better privacy protection. According to data, the network has about 20 million users.
Commitment to privacy and ownership
During a discussion at Consensus 2023, titled “Laying Web3’s Foundation With Decentralized Social Networks and Data Rights,” MeWe CEO Jeffrey Edell said the move would allow MeWe to make a permanent commitment to the right of users to be the true owners of their own data:
“Blockchain is like doubling down on privacy. One day we could be acquired by someone, a big company, and in that case, aspects of privacy could be lost. However, once we commit to the blockchain, we commit to that aspect of privacy. We’ve never spied, we’ve never amplified bad news or disinformation, that’s not something we do. So we are prepared to transition to the world of Web3. We need to move into it, slowly and wisely, but also with full commitment.”
An opportunity to fix the problems of social media
According to the official announcement, the integration between MeWe and Frequency is based on the Decentralized Social Networking Protocol (DSNP), which Woodham worked on as part of Frank McCourt’s “Liberty” project. McCourt allocated $100 million to this project in June 2021.
Amplica Labs was Frequency’s original technical partner. Its president, Braxton Woodham, who was also on the Consensus 2023 panel, stressed that the partnership between Frequency and MeWe will not immediately solve all the problems in social media.
However, he argued that it will provide a basic framework that app developers can build on to fix a variety of problems in the future.
“Social networks have several different problems, ranging from user experience, to moderation, to AI algorithms for curation,” he said, and continued: “it’s almost impossible to solve all the problems at once, so the approach we’re taking together is: let’s connect our digital presence on the web to create the social web. This practice creates the opportunity for us to attack the data layer and approach these difficult problems.”
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